The Golf le Fleur pop-up is traveling to Culver City, Calif., opening tomorrow for the next 12 days. This time, it’s open to the public.
“The 12 days of Christmas,” said Tyler, the Creator when asked about the timing. He plans to reveal the address online tomorrow.
“I wanted to do something in the city,” the rapper and producer continued, of the location. “And everywhere else in the city is kind of dead. And I figured, well, why not try something over here. So, yeah, that’s kind of how it was. It wasn’t as deep a thought or anything. Just, Fairfax, La Brea, Hollywood, everything is just not where I wanted this. So that seemed like the best bet. And like a clean slate. There’s nothing else over there. There’s no one else over there. And I like that.”
The previous pop-up was in Malibu and by invite only, unveiled in 2021. He plans to take it to different cities.
“It’s pretty much the same thing,” he said of the experience. Visitors can expect his latest collections in apparel, footwear, accessories and beauty.
“The public is able to see this and experience this stuff in person,” he added.
Selective about retailers, the brand is found at Mohawk General Store in L.A. and Heath Newsstand in San Francisco — which meet his standards.
“Retail is s–t,” he said. “I probably shouldn’t say that. But, like, everyone knows retail is s–t. Retail is s–t because it’s not the same care that you put into the brand taken there….It’s just not presented correctly.”
Golf le Fleur is Tyler, the Creator’s third fashion project. He released goods under Odd Future (his music collective before going solo) and Golf Wang (the skate-inspired label launched in 2013). Standing on its own, Golf le Fleur is high-end and has featured collaborations with Lacoste and Schott NYC. His signatures have been round collar short-sleeve button-ups, tailored blazers and trousers, pleated shorts, mohair cardigans and loafers — typically in a pastel colored palette.
There are more collaborations coming, he said: “I collab with the people who make shit that I like and I’m like, able to put my own twist on it.”
The creative — born Tyler Gregory Okonma — has produced short films alongside Golf le Fleur releases. For this new pop-up, his latest film showcases his most recent collection.
“It was a bus accident,” he said of the concept. “And it’s a cop just taking all statements from witnesses. And yeah, all the witnesses that were on the bus.”
Blazers, hoodies and bags are modeled by the witnesses, which include rapper Lil Yachty and business man Maverick Carter.
“I think Yachty’s beautiful,” said Tyler, the Creator. “Like, I think he has a very gorgeous face with gorgeous features. And I like how he dresses, how clothes fit on him. And Maverick is one of the coolest people to me. Like the fact that he even did it meant a lot. I wanted to put him in a whimsical look, because he has a super specific personality so to see him in something that looks like that was just super ill eye candy for me.”
The lineup of looks is a reflection of his taste, he added. “Everyone kind of looks like different versions of me.” He designs for himself. “I’m just selfishly make clothes that I want to wear.”
Asked about growth, he said: “I don’t even have expectations. I hope people that buy it like the s–t. And I hope it continues to get seen by eyes who aren’t in my bubble. That’s just my main thing. I just hope people outside of my bubble get to see the things that are being made.”