Swarovski partners with Ananya Panday to launch Diwali campaign

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Jewellery brand Swarovski has partnered with Bollywood celebrity Ananya Panday to launch its Diwali campaign. The brand ambassador launched the campaign across all of Swarovski’s India retail platforms on October 12. 

Ananya Panday for Swarovski – Swarovski

“Diwali is a time for embracing tradition and celebrating new beginnings, and it is a festival that’s very close to my heart,” said Panday in a press release. “Swarovski’s beautiful pieces not only reflect the magnificence of the festival, but also the optimism and joy that it represents. The fusion of craftsmanship and contemporary glamour perfectly captures the mood of the Festival of Lights, and I am truly honoured to be a part of this campaign.”
The festive campaign sees Panday wearing jewellery from Swarovski’s ‘Mesmera’, ‘Millenia’, and ‘Gema’ collections, paired with bright occasion wear and dramatic makeup looks, apt for a Diwali party. The campaign shows Swarovski’s continued focus on the Indian market and the campaign has launched across its brick-and-mortar stores, e-commerce store, and multi-brand platforms. 

“Epitomising grace, beauty, and the spirit of modern India, Ananya embodies the essence of Swarovski’s Diwali 2023 campaign, which highlights our commitment to creating moments of brilliance,” said Swarovski’s global creative director Giovanna Engelbert. “As we join the celebrations, we are thrilled to unveil a campaign that seamlessly blends Swarovski’s mastery of light and crystal artistry with Ananya’s exuberant elegance.”

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