Sportmax Pre-fall 2024 – WWD

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Lean, graphic lines and an urban spirit exalted the sleek collection that the Sportmax design team delivered for pre-fall 2024.

In tune with the brand’s approach, different references converged in the lineup, encompassing the Mod movement inspiring the narrow proportions of tailored pieces; the 1967 iconic movie “Belle du Jour” evoked by the essential A-line of minidresses and sensual undertone of boudoir-inspired frocks, and the ‘90s minimalism that is ever-present in the label’s aesthetic.

As result, the focused and straightforward collection juxtaposed different shapes. Leather trenchcoats with matching pants slightly flared at the bottom displayed an elongated silhouette that contrasted with little boxy suits and miniskirts. Highlights in the latter category included looks lacquered with a heat-sensitive coating for a glossy finish or knitted alternatives treated post-ironing to get a sturdier effect.

The design team favored a generous dose of Lycra, which informed tight-fitting separates aimed at further accentuating the body and enhancing the less-is-more vibe of the lineup. But don’t be fooled by the understated approach: the Sportmax urban tribe still commanded attention via the charming color palette that swung from neutrals and chic caramel tones to pale pink and vivid shades of indigo and royal blue.

The most extrovert minimalist could also count on sheer mesh dresses and tops punctuated by rhinestones for extra time in the spotlight.

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