Multi-brand luxury Indian fashion retailer Pernia’s Pop-Up Shop will hold a ‘meet the designer’ event for men’s and women’s occasion wear brand DiyaRajvvir at its boutique in Hyderabad on January 11. The event will also launch the brand’s latest designs in the city.
“Meet the Designer: DiyaRajvvir, we are getting you a thrilling opportunity to meet the celebrated designer behind the label DiyaRajvvir in Hyderabad,” announced Pernia’s Pop-Up Shop on Facebook. “Explore the label’s statement-making collection at Pernia’s Pop-Up Studio at Aan Global, Banjara Hills on 11th January.”
DiyaRajvvir is run by design duo Diya and Rajvvir and retails menswear and womenswear from its direct to customer website as well as on multi-brand platforms. The brand was established in 2015 and aims to inject traditional Indian garments such as lehengas and shararas with western sensibilities, according to its website.
Pernia’s Pop-Up Shop holds regular events at its stores across India’s metros to offer engaging experiences for shoppers and drive footfall offline. These include designer meet and greets as well as themed shopping fairs. The business was launched by designer and entrepreneur Pernia Qureshi and is today owned by Purple Style Labs, run by entrepreneur Abhishek Agarwal.
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