Matches Rears Into the Luxury Lane With Aston Martin Collaboration – WWD

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LONDONMatches is collaborating with Aston Martin, the British maker of luxury sports cars.

The online retailer said it will gain access to a new luxury customer base, while Aston Martin clients will receive early access to collection drops, as well as a private shopper based at 5 Carlos Place, Matches’ London townhouse.

Meanwhile, Aston Martin plans to open its events and previews of new Aston Martin models to Matches customers.

“Partnering with Aston Martin, the synergies are seamless, and we come together to inspire our audiences in the excellence of service, exclusivity, and emotion,” said Carl Tallents, chief commercial officer at Matches.

Oliver Turner, regional president for the U.K. and South Africa, hopes that the collaboration will provide “added value to our customers, as well as excite Matches’ strong luxury network.”

Nick Beighton, CEO of Matches

Courtesy of Matches/Trisha Ward

Matches CEO Nick Beighton hinted at the collaboration to WWD earlier this month when the retailer announced results for the year ending Jan. 31, 2023.

The company said in the current fiscal year, it is focusing on its growth across the U.K. and U.S. markets; driving technology and operational improvements, as well as starting a discussion with its shareholders and lenders regarding a lending facility for the end of August 2024.

The brand reported its results for the year ending Jan. 31, 2023, with revenues declining 1.7 percent to 380.1 million pounds.

Adjusted EBITDA losses widened to 33.7 million pounds from 25 million pounds.

The retailer revealed that customer orders totaled 758.2 million pounds, compared to 677.1 million pounds the previous year.

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