Honasa Consumer looks to expand to capture ‘white spaces’ in beauty market

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Honasa Consumer Limited plans to expand its beauty and personal care brand’s product categories to capture ‘white spaces’ in the market. The business is also considering launching new brands in segments of the market at offer an opportunity for innovation and growth. 

A new launch by Honasa Consumer brand Mamaearth – Mamaearth- Facebook

“Beauty and Personal Care (BPC) continue to be the areas of focus for us,” Honasa Consumer’s CEO and chairman Varun Alagh told the Press Trust of India. “We continue to look at makeup and other parts of this segment to understand what are exciting categories where we are not present… Now with six brands in our portfolio, we do see us being able to capture a lot of those white spaces in these brands. But we also see a few white spaces where our current brands cannot participate and to capture those white spaces in the future, we might look at launching more brands as well.”

Honasa Consumer Limited runs brands including skincare brand The Derma Co, natural beauty and personal care brand Mamaearth, Ayuga, BBlunt, and Aqualogica among others, according to the business’ Linkedin page. The business has a strong focus on natural ingredients and mid-priced products. 

Honasa Consumer Limited launched its initial public offering in October this year. The business runs on a ‘House of Brands’ model and operates a wide variety of personal care and beauty labels with a direct to customer retail strategy. 

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