The designer hosted a cocktail hour at the new store, at 9500 Wilshire Blvd., alongside husband Austin Hearst. Located at the Beverly Wilshire Hotel, with a street facing view, the 2,500-square-foot space was designed in collaboration with Foster & Partners, led by Norman Foster, as well as Benji Gavron and Antoine Dumas.
Gavron and Dumas were among the attendees, as was Laura Dern, who’s been seen in Hearst’s designs recently. It was a mix of Hollywood faces, music names, sports stars and activists mingling with the fashion set: Hermès artistic director Pierre-Alexis Dumas; actors and filmmakers Gugu Mbatha-Raw, Alisha Boe, Tallulah Willis, Lilly Hartley, Clara Cullen; tennis pro Maria Sharapova; rapper Mike D and singer-songwriters St. Vincent, Chris Robinson; author Roda Ahmed; environmentalist Nalleli Cobo, and model Dree Hemingway. A dance party followed steps away at The Blvd, the hotel’s restaurant on the corner of Wilshire Boulevard and Rodeo Drive.
“For a U.S. brand we have quite an international clientele, so for retail, the idea was we need to be next to a hotel, like the best hotel in the city,” Hearst told WWD. “So it was The Carlyle in New York and Claridge’s in London. For L.A., we wanted the same, something that was historical that has a presence for itself and something that we could transform into what feels for us like the luxury experience in 2023.”
It was in 2018 that she opened shop in New York, followed by London a year later. The new store marks her first West Coast location.