France’s National Marine Museum Has a Sea Spray Scent – WWD

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MARINE NOTE: The scent of sea spray greets visitors to the newly reopened Musée National de la Marine, or National Marine Museum, in Paris. That is thanks to a fragrance created by DSM-Firmenich master perfumer Nathalie Lorson.

For the museum situated on Place de la Concorde, which reopened Friday after five years of renovation, Lorson developed the scent in collaboration with experiential marketing agency Studio Magique. It is called Sillage de Mer, or Sea Wake.

The scent is integrated into the museum as a sea-inspired sensory element.

Sillage de Mer

CHUCK REYES

“An ode to the force of the ocean, it represents an idea of the open sea’s infinity, of the sea in motion, evoking a sea breeze, the iodine-laden sea spray and mineral notes,” the museum said in a statement.

The fragrance is composed of notes coming from algae from France mixed with synthetic notes, some of which stem from green chemistry, made with 20 percent upcycled ingredients.

Sillage de Mer, along with a ceramic object that can be scented, is available for purchase at the museum gift shop.

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