Vanilla, the ’90s-favorite fragrance note is making a comeback – and brands are pumping out launches accordingly. “Vanilla can be taken in so many different directions — each pairing brings out a different side of [the note] in a gorgeous way,” says Caroline Sabas, senior perfumer at Givaudan. “I think people are interested in seeing vanilla again in fragrances because of the comfort and coziness it brings to their life — it allows for fragrances to wrap you like a hug.”
Here, what’s been cooking in vanilla-based fragrance.
D.S. & Durga Deep Dark Vanilla, $300
Patchouli, cabrueva and cypress root join a smoky vanilla absolute in D.S. & Durga’s latest juice. Deep and dark indeed.
Boy Smells Vanilla Era, $98
“Dirty vanilla” has entered the chat: Boy Smells’ first fragrance of 2023 offers an edgy take on the timeless note thanks to a spicy coffee bean, black amber and white tulip accompaniment.
Jean Paul Gaultier Le Male Elixir, $145
Fronted by Brazilian model Raphael Diogo, this scent taps a sweet vanilla benzoin, tonka bean and woody amber for a more flirtatious take on Francis Kurkdjian’s original 1995 Le Male fragrance.
Guerlain L’Art & La Matière Tobacco Honey, $570
It’s sexual, it’s mysterious, it’s obviously Guerlain L’Art & La Matière Tobacco Honey. Notes of vanilla, sesame and tonka bean envelop a tobacco accord in the brand’s latest.
Perfumehead Xanaboud, $425
It’s here: Perfumehead’s first new fragrance since the brand debuted one year ago infuses vanilla, violet and rose, and was inspired by artist Tony Duquette’s famed idyllic retreat in Malibu, California.
Burberry Goddess Eau de Parfum, $168
A base trio of Madagascar vanilla, vanilla infusion and vanilla absolute pair with a heady lavender for Burberry’s new gourmand (and first refillable) fragrance.
Chloé L’eau de Parfum Lumineuse, $99
Vanilla and patchouli marry damask rose, jasmin sambac and pink pepper for Chloé’s sweet new scent.