68 Best Amazon Beauty Products 2023, Tested & Reviewed – WWD

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Updated October 7th, 2023: This article on Amazon’s best beauty products was updated with new product picks, plus additional intel on Amazon’s upcoming October Prime Day.

Looking to revamp your beauty routine in a matter of days? Amazon is here to deliver with best-in-class beauty products that will arrive at your door in a snap. We’ve rounded up the top beauty products to shop now from Amazon, backed by honest, personally tested recommendations from our WWD Shop editors.

In recent years, Amazon has become a shopping destination to find top beauty brands. The retailer even has a luxury beauty section where you can buy certified products from prestige brands, all with the convenience of Prime shipping. One of the major benefits of shopping for affordable and quick-shipping beauty products on Amazon is that you have access to flash discounts all throughout the year.

At Amazon, you’ll find an incredible assortment of vetted beauty essentials including the best drugstore mascaras, women’s perfume, skin-care tools, makeup gift sets, makeup kits, and hair care items that all have thousands of five-star reviews from customers. (Finally, no more staring at a wall of products at your local retailer, wondering if that blow dryer, styling tool or electric shaver is actually effective.) Just simply scroll down and browse the bevy of ecstatic reviews to see if the Amazon beauty product you’ve been eyeing is right for you.

Heads up, beauty bargain hunters — Amazon’s October Prime Day event, also known as Prime Big Deal Days, is happening on October 10th and 11th, so make sure to bookmark this page to snag the best Amazon beauty products at a discount before the event kicks off this fall. There’s only a small window of time to grab hair dryer brushes, face washes for dry skin, and more on sale before the weather gets chilly, so we’ll be updating this page ahead of the sales event with price drops as soon as they’re announced on Amazon.

We searched Amazon to find the best beauty goods to snag now, from high-tech face tools to TikTok viral beauty buys. WWD Shop editors compiled this comprehensive guide from our in-house product testing and thorough research, so you’re covered with all the best beauty buys to shop now on Amazon.

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Related:
Best Amazon Prime Day Beauty Deals
Best Amazon Prime Day Home Deals
Best Amazon Prime Day Fashion Deals


Top Amazon Beauty Products of 2023, Tested and Reviewed

COSRX Snail Mucin 96% Power Repairing Essence

CosRx’s snail mucin serum is an Amazon all-star, clinching the number one bestselling spot across all of Amazon’s beauty and personal care products. The cooling gel essence features a high concentration of snail mucin, an ingredient that delivers hydration on contact, and shows promise for smoothing fine lines and soothing redness when used consistently. One WWD Shop editor tried it out — read our CosRx snail mucin essence testing review for all the details.

Editor testing and review notes: “CosRx snail mucin essence feels like a lightweight gel on your skin, and dries down to a dewy finish that made my complexion look hydrated and feel silky. After two weeks of testing, I’ve noticed less redness and a subtle plumping effect that’s smoothed fine lines, particularly on my forehead.”

What reviewers say: “I absolutely swear by this product. I’ve recommended snail mucin to my mom and grandma and they’ve both bought it and absolutely love it. It’s super hydrating, light, and leaves your skin glowing and feeling amazing. I have super sensitive skin so I was hesitant about buying it, but I read the reviews and I do have to say that this stuff actually works.”

Price upon publish date of this article: $16.41

Courtesy of Amazon

COSRX Snail Mucin 96% Power Repairing Essence $25  $16.41 Buy Now At Amazon

Revlon One-Step 2.0 Hair Dryer Brush

  • Special features: 2.4″ barrel, three heat settings, ceramic and titanium tourmaline technology, travel case
  • #1 Amazon Bestseller
  • #1 Amazon Bestseller in Hot-Air Hair Brushes
  • Top-Quality Store Badge on Google: 4.5/5 stars

Revlon’s original hair dryer brush was a certified sensation — shoppers love how the round-brush blow dryer design allows you to achieve post-blowout bounce at home. The newest version of the Revlon One-Step 2.0 Hair Dryer Brush has nearly 12,000 five-star ratings on Amazon and features a smaller barrel size that makes it easy to maneuver on short hair styles. It also features an additional heat setting, and the same ceramic and titanium tourmaline materials that help smooth frizz.

Editor testing and review notes: “I have thick, long hair, so drying my hair is always a chore. Revlon’s hair dryer brush takes me from damp to dry in 20 minutes. The smaller barrel size is a godsend for my curtain bangs and shorter face-framing pieces.”

What reviewers say: “I have extremely curly, thick hair that falls down to my waist. This dried my hair in 20 minutes with the most luxurious looking waves, like a fresh blow out. It was so pretty and soft — looks so much nicer than what my flat iron does. I’m so glad I caved and spent the $40.”

Price upon publish date of this article: $41.49

Courtesy of Amazon

Revlon One-Step 2.0 Hair Dryer Brush $70  $41.49 Buy Now At Amazon

Maybelline New York Instant Age Rewind Eraser Concealer

Maybelline New York’s iconic Instant Age Rewind Eraser Concealer has over 2.5 million views on TikTok, is a #1 Best Seller on Amazon, and has well over 111,000 five-star ratings. This multi-use concealer works to cover, smooth, and set dark under eye circles, discoloration, and redness with a thin, medium-coverage formula that includes firming Haloxyl. The tube features a unique cushion applicator that softly deposits product under the eyes and on the high points of the face to anti-puff and brighten the face.

Editor testing and review notes: “I love to take this concealer with me on long vacations or weekend getaways. The sponge applicator allows me to leave my makeup sponge at home, the coverage is crease-proof and longwearing, and best of all, if I lose it during my travels, it’s only $9 for a restock.”

What reviewers say: “I’ve tried so many different concealer products for my massive dark circles. None of them erase the shadows completely, but this Maybelline product actually lives up to the hype. It’s labeled as ‘instant age rewind’ and I will say, it doesn’t build up and accentuate wrinkles like so many other concealers do. I can re-apply if necessary later in the day and even extend it to cover areas where foundation may have rubbed off.”

Price upon publish date of this article: $8.80

Courtesy of Amazon

Maybelline New York Instant Age Rewind Eraser Concealer $10.99  $8.80 Buy Now At Amazon

Laneige Lip Sleeping Mask

  • #2 Amazon Bestseller in Facial Masks
  • Top-Quality Store Badge on Google: 4.5/5 stars

The gold standard of leave-on lip masks, this Laneige treatment delivers intense moisture and antioxidants while you sleep (or any time of the day). The special intensive-care mask can be a savior for dried-out or chronically dehydrated lips. 

One reviewer notes that she suffered for years with severely chapped lips to no reprieve until she tried Laneige’s thick salve. “Immediately after putting this product on, I knew my search was over,” the reviewer writes. “And by day two, I knew I would be a customer for life. I highly recommend this product for soft, chap-free lips.”

Editor testing and review notes: One editor on the WWD Shop team uses this beauty product ever single night for his dry, chapped lips and has seen a noticeable difference when he wakes up in the morning. 

What reviewers say: “I’ve only used this product for about one week, and the results were almost instant. I am obsessed with it. I have very dry, flaky lips that make me want to pick at them constantly and I’ve tried EVERYTHING to make them soft again, and this worked within the first two days. The flaking is completely gone, they’re smooth while healing, and using a little goes a long way. Absolutely love it. So glad I found it.”

Price upon publish date of this article: $24

Courtesy of Amazon

Laneige Lip Sleeping Mask $24 Buy Now At Amazon

Crest 3D Whitestrips Teeth Whitening Kit

This product is so highly praised and universally loved that it needs no introduction: When you want your pearly whites to shine, there’s no better choice than Crest 3D Whitestrips. The strips brighten your teeth while lifting stains from common culprits like red wine, coffee, and berries. Better yet — today’s a rare opportunity to save 35 percent off this value kit, which contains 44 strips for months of good smiles.

Editor testing and review notes: “My teeth are highly sensitive, and Crest’s whitestrips are a rarity in that they deliver the brightening results I want without causing pain when I sip an icy drink the next day.”

What reviewers say: “I’ve been a loyal user of Crest White Strips for years and they continue to impress me as the most effective solution for whitening my teeth. These strips are not only easy to use but also deliver noticeable results, by enhancing my smile to a whiter shade. They remain my go-to choice for maintaining a brighter, more confident grin.”

Price upon publish date of this article: $45.99

Courtesy of Amazon

Crest 3D Whitestrips Teeth Whitening Kit $45.99 Buy Now at Amazon

Mighty Patch The Original Pimple Patch

Waking up with a pimple is like heading to the beach and a thunderstorm rolls through — zits have a way of ruining your day. Need a quick fix? The best pimple patches absorb excess oils, decrease the look of your breakouts, and most importantly, don’t slide off your face. Mighty Patch‘s The Original acne patches stay right where you place them, decreasing inflammation and expediting your pimple’s healing process.

Editor testing and review notes: “Mighty Patch Original patches have duct tape-caliber sticking power. I have dry skin, so I’m always layering on face serums and moisturizers before bed — these stickers stay put, even on top of those skin care products. They’re peerless for purging whiteheads.”

What reviewers say: “If this product could talk, it would quickly tell Dr.Pimple Popper to ‘hold my beer’ This product is like no other, working quickly to help get rid of the pesky little zits that always pop up at the worst time possible. Wash your face, apply a patch, go to bed and it will be all but gone by morning. My 40 year old self could only have dreamt of something like this back in my teenage years!”

Price upon publish date of this article: $10.77

Mighty Patch The Original Pimple Patch $10.77 Buy Now at Amazon


E.l.f. Halo Glow Liquid Filter

  • Best for: Dewy complexion
  • Special features: Infused with hyaluronic acid and squalane
  • Top-Quality Store Badge on Google: 4.5/5 stars

This breakout star product from E.l.f. is one of the most unique complexion products on the market. It’s not quite a foundation, nor a highlighter, or even a makeup primer — it’s all of the above. This product deposits minimal coverage that can be worn under foundation as dewy layer, as a a tone-smoothing complexion base under spot concealing, or over makeup for added shine at the high points of the face. Its formulation blends finely milled powders for a blurring effect, while hyaluronic acid and squalane provide a healthy, hydrated glow.

Editor testing and review notes: “As someone who doesn’t like to wear heavy foundation but likes to even out my skin tone, I love this product. It feels super lightweight and moisturizing, and, when used alone, looks super natural and allows for my freckles to shine through. The large doe foot applicator is amazing for clean and controlled coverage, and its glass bottle feels super luxe for such an affordable product.”

What reviewers say: “Wow — it took me way too long to try this! I am 35 with dry and sensitive skin and this stuff makes my face look so smooth and glowy, without appearing glittery. It can most definitely be worn alone. It’s a glorious dupe for similar pricey options and just a must-have in your make up or skin care routine.”

Price upon publish date of this article: $13.83

Courtesy of Amazon

E.l.f. Halo Glow Liquid Filter $14  $13.83 Buy Now at Amazon

Color Wow Dream Coat Supernatural Spray

  • Best for: Frizz-prone hair
  • #1 Amazon Bestseller
  • #1 Amazon Bestseller in Hair Sprays
  • Top-Quality Store Badge on Google: 4.5/5 stars

Struggle with frizz? Consider this mist a humidity-shielding raincoat for your hair. Color Wow’s Dream Coat Supernatural Spray makes your hair gleam, and it’s a favorite of Kim Kardashian’s hairstylist Chris Appleton and model Jasmine Tookes. Mist it on damp hair before styling, and shine on.

Editor testing and review notes: “I have naturally curly hair that I prefer to wear smoothed out most days, and this is the only product I can count on to keep my strands sleek when it’s humid outside. I’ve turned all my friends and family onto it, too.”

What reviewers say: “I’ve never left a review on Amazon before but I had to! I was going to a concert and needed my hair to hold up all day and night, so I decided to give the product a proper go on my 4b/4c hair. I washed my hair, applied this liberally, blow dried, then flat ironed my hair. I did not add ANY additional product. I waited outside for hours, I was sweating, dancing, it was hot and humid, and my hair did not revert.”

Price upon publish date of this article: $28

Courtesy of Amazon

Color Wow Dream Coat Supernatural Spray $28 Buy Now at Amazon

Shark FlexStyle Air Styling & Drying System

The Shark FlexStyle has racked up 416 million views on TikTok to date and has made waves for its reasonable $299.99 price point. The hype for the Shark FlexStyle hair dryer is well-earned and editor-approved, because it allows you to choose between two attachment bundles that are uniquely-tailored to your hair type, including options for curly and coily hair or straight and wavy hair. Each of these sets comes with four attachments that swiftly dry and style your hair in loose ringlets and voluminous waves. The FlexStyle also functions like a high-powered blow dryer. Some hair tools claim they can replace all of your straighteners, curling irons, and hair dryers — the FlexStyle actually can.

Editor testing and review notes: “Shark’s FlexStyle is in a league of its own; there’s no other tool on the market that works as well as a multipurpose styler as it does a classic hair dryer. The only downside to this tool is potential snagging of hair where the attachments meet the nozzle, and the weight that some of the attachments add to the device.”

What reviewers say: “I have never been great at styling my hair —I just never really got the hang of it. This is so easy to use! I love how it looks from freshly curled to how it relaxes over the next hours and days. When I use a curling iron my hair just falls flat but with this, it stays styled for days. I would definitely recommend this for anyone that is hair challenged or just wants a do-it-all multi-wonder tool.”

Price upon publish date of this article: $299

Courtesy of Sephora

Shark FlexStyle Air Styling & Drying System — Straight and Wavy $299.99 Buy Now At Amazon

Shark FlexStyle Air Styling & Drying System — Curly & Coily $299.99 Buy Now At Amazon

Related:
Best Shark Beauty Hair Tools
Shark SpeedStyle Review
Shark SmoothStyle Review

Sol de Janeiro Brazilian Bum Bum Body Cream

  • Best for: Dry skin
  • Amazon Top-Quality Store Badge on Google: 4.5/5 stars

Sol de Janeiro Brazilian Bum Bum Body Cream is a rich body cream with smoothing ingredients such as antioxidant-rich açaí oil, moisturizing cupucaçu butter, and caffeinated guarana for a temporary tightening effect. This body lotion has over 32,000 five-star ratings on Amazon from happy customers that can’t get enough. The most delicious part is the formula’s gourmand tropical fragrance that transports you to an island far, far away. 

Editor testing and review notes: “The Bum Bum Body Cream is my summertime crush. Even though it has a rich texture, the body lotion dissolves onto my skin, leaving my limbs looking pleasantly dewy and feeling soft to the touch. I love the strong scent — when I have the cream on, I can skip perfume.”

What reviewers say: “Forever my favorite cream! I absolutely love the scent and leaves my skin feeling incredibly moisturized.”

Price upon publish date of this article: $22

Courtesy of Sephora

Sol de Janeiro Brazilian Bum Bum Body Cream $22 Buy Now At Amazon

Essence Lash Princess False Lash Effect Mascara

  • #1 Amazon Bestseller
  • #1 Amazon Bestseller in Mascara
  • Amazon Top-Quality Store Badge on Google: 4.5/5 stars

Essence’s Lash Princess False Lash Mascara has been a TikTok beauty favorite for years because it creates a super dramatic lash effect for an affordable $5 price tag. #EssenceMascara has 211 million views on TikTok, with users raving about their lashes. And this top mascara has also earned over 227,00 five-star reviews on Amazon. The product promises to define and separate lashes for sculpted length and volume without any clumps. Ditch the falsies — this is one of the best mascaras on the market.

Editor testing and review notes: “I strive for my lashes to look super dark, thick, and long, and this mascara surpasses prestige products I’ve tried in the past. The conic wand shape really helps you coat each little lash and the formula is effortlessly buildable. In the summer, I switch to the waterproof version for maximum staying power.”

What reviewers say: “I’ve tried a lot of mascaras of all price ranges. Essence Lash Princess is by far the best mascara I’ve ever used! It separates the lashes, makes them fuller, and I’ve had so many people ask if my eyelashes were fake while using this product. The price point is amazing for the quality you get! I’ll never use another mascara again.”

Price upon publish date of this article: $4.99

Courtesy of Amazon

Essence Lash Princess False Lash Effect Mascara $4.99 Buy Now At Am4zon

Pimoys 6-Piece Velour Triangle Powder Puff

Best Powder Puff

If you’re tuned into the newest viral beauty products on TikTok, you’ve probably spotted these triangle powder puffs in “get ready with me” videos from influencers like Alix Earle. Made of soft velour, their acute shape makes blending and setting the corners of the face, particularly the under eye, so easy and precise. These puffs also super handy for baking and creating sharp lines with both powder and cream products. This bargain pack of powder puffs are reusable and washable, so your vanity will be stocked for several months to come.

Editor testing and review notes: “When I noticed these triangle sponges popping up all over my ‘For You’ page, I had to see for myself if the hype was real. After trying them out, I never looked back. I use them mainly to set my under eyes with loose or pressed powders, and compared to a small, fluffy brush, I find my concealer creases way less — which is my main concern of my complexion base. The angle makes a world of a difference and I find it so much easier to sculpt the face and control powder deposits compared to any other tool.”

What reviewers say: “I was hesitant to buy yet another type of beauty sponge. But I truly love these much more than any other type of sponge. Helps specifically with under eye concealer and setting powder. I use one sponge to pat in my concealer, and a different one for the setting powder, and it works flawlessly.”

Price upon publish date of this article: $5.94

Courtesy of Amazon

Pimoys 6-Piece Velour Triangle Powder Puff $12.99  $5.94 Buy Now At Amazon

Pureology Hydrate Moisturizing Shampoo and Conditioner Set

  • Best for: Colored hair
  • Top-Quality Store Badge on Google: 4.5/5 stars

When it comes to the best shampoo for colored hair, no one does it better than Pureology. They recently revamped their line with a new look and refreshed formulas. Colored hair tends to be dry and this shampoo and conditioner duo deeply nourishes and hydrates. The brand’s signature patented antifade complex keeps color vibrant and shiny with a blend of sunflower seed, vitamin E and a UV filter. Instead of sulfates, it relies on a mix of corn, coconut and sugar to gently cleanse while leaving color intact. Super concentrated, just one bottle has more than 70 washes, plus the packaging is 95 percent post-consumer recycled plastic that is 100% recyclable.

Editor testing and review notes: “After washing my hair with this shampoo and conditioner just twice, I’m a total convert. My dry hair could use a little more hydration than what it delivers, but it gets rid of build up with one wash, feels pleasantly tingly, and smells refreshingly minty.”

What reviewers say: “I’ve tried many shampoos and conditioners, and I feel that this one leaves my hair feeling healthy and amazing. It’s easily manageable, and leaves softness and shine.”

Price upon publish date of this article: $72

Courtesy of Amazon

Pureology Hydrate Moisturizing Shampoo and Conditioner Set $72 Buy Now At Amazon

It Cosmetics Your Skin But Better CC+ Cream

  • Best for: Dry skin
  • #1 Amazon Bestseller
  • #1 Amazon Bestseller in CC Facial Creams
  • Top-Quality Store Badge on Google: 4.5/5 stars

An oldie but a goodie, It Cosmetics’ Your Skin But Better CC+ Cream popularized CC creams as an alternative to full-coverage foundations. Along with color-correcting benefits, it also offers SPF protection and functions as a hydrating serum, smoothing primer and moisturizer all in one.

Editor testing review notes: “I have combination skin that’s speckled with a few post-acne spots. This formula is handy for hydrating my skin where it needs it while camouflaging discoloration. It’s an essential for my five-minute face makeup routine when I need to get out of the door quickly.”

What reviewers say: “I think the best thing about this CC cream is the coverage it provides without looking cakey. Because it has great coverage, I don’t have to use it as much, which means one tube lasts me a long time. Plus, it has sunscreen which bolsters my daily sunscreen. Really, a great product that surprisingly stays put for most of the day.”

Price upon publish date of this article: $47

Courtesy of Amazon

It Cosmetics Your Skin But Better CC+ Cream $47 Buy Now at Amazon

Dyson Airwrap Multi-Styler Complete

The Dyson Airwrap Multi-Styler Complete is one of the best hair styling tools in the beauty market, and it has over 4 billion views on TikTok. The do-it-all tool uses gentle heat to brush, smooth, blow dry, and curl hair strands for added volume and bounce. It comes with six brush and barrel attachments to achieve a variety of hairstyles as well as a protective case to organize the included tools. The Dyson Airwrap brings the salon finish to your home vanity, and is a tried-and-true holy grail for most hair types.

Editor testing and review notes: “The Dyson Airwrap is one of the best investments I’ve made for the health of my long, curly, and color-treated hair. After years of consistent use, I’ve noticed less damage and breakage, and haven’t had to compromise on my favorite hair looks.”

What reviewers say: One customer said, “Curl, straighten, and blow out — this tool can do it all. My hair has never looked better. When I create curls they stay all day and when I straighten my hair its left so silky. The tool for body created more volume than I have ever achieved. My normal hair time is fine and always frizzy, but not anymore. It was super easy to learn how to use and within a week I was able to master several styles.” Another wrote, “I just love this thing.  I get professional blow out results every time. I watched a few tutorials before getting started which made it really easy to figure out how to use.”

Price upon publish date of this article: $599

Courtesy of Dyson

Dyson Airwrap Multi-Styler Complete Long $599 Buy Now at amazon

Maybelline Lash Sensational Mascara

  • Best for: Volumizing, defining
  • Special features: Infused with rosehip oil
  • #5 Amazon Bestseller in Mascara
  • Over 85,000 five-star ratings
  • Amazon Top-Quality Store Badge on Google: 4.5/5 stars

When Sofia Richie retraced her wedding beauty look on TikTok, she revealed that she specifically requested her makeup artist, Pati Dubroff, pack Maybelline’s Lash Sensational Mascara. Ever since, it’s become a viral sensation and top seller, with over 24 million TikTok views. The magic of this mascara lies in its curved, curl-boosting wand that boasts ten layers of lash-separating bristles for a fanned-out flair. It’s infused with conditioning rosehip oil for soft wear and colored with rich pigments to neatly define and shape the lash line.

Editor testing and review notes: “At first glance, I loved how this mascara’s brush had two bristle lengths: the inner curve reaches the roots of the lash and the outer curve with longer bristles helps fan out every hair. This handy wand deposits formula all around each lash, which is great for those, like myself, who prefer just one quick coat of mascara. I experienced a few light flakes throughout my 10-hour testing period, however the curled, lengthened effect makes up for that shortcoming. If you’re interested in a celeb-approved drugstore mascara with maximum volume and length and don’t mind a heavier lash, this is the tube for you.” 

What reviewers say: “I have purchased this mascara many times on Amazon. It’s one of the best ones out there. It does what it claims and lasts without smudging. Best price!”

Price upon publish date of this article: $7.99

Courtesy of Amazon

Maybelline Lash Sensational Mascara $7.99 Buy Now At Amazon

Drybar Buttercup Blow Dryer

  • Special features: Ionic technology
  • Top-Quality Store Badge on Google: 4.5/5 stars

Amazon is a top destination for shopping new hair styling tools at steep discounts. Drybar’s Buttercup Blow Dryer is light in the hand and features an extra-long cord so you don’t feel tethered to the outlet while styling. It’s earned over 814 million views on TikTok, with users amazed at how sleek and shiny it makes your hair look.

Editor testing and review notes: “This hair dryer has powerful heat that dries my hair in record time — but not so hot that it makes my hair feel brittle or look frazzled.”

What reviewers say: “I never thought a pricey blow dryer would really make any difference, but I took the plunge and got this one from Drybar. WOW — no frizz, half the drying time and I’m out the door. I just use a light leave-in conditioner and my hair has never looked better (even in the Texas heat and humidity)!”

Price upon publish date of this article: $199

Courtesy of Amazon

Drybar Buttercup Blow Dryer $199 Buy Now at Amazon

Mario Badescu Facial Spray with Aloe, Herbs and Rose Water

  • Best for: All skin types
  • Amazon’s Choice
  • #2 Amazon Bestseller in Face Masks
  • Top-Quality Store Badge on Google: 4.5/5 stars

With 219 million views on TikTok, Mario Badescu’s face mists are one of the most viral beauty products. Mist it on to refresh dry skin, cool yourself off, or to prime your complexion for the rest of your skin care routine. This rosewater and aloe version is a fan-favorite for its heavenly scent and soothing benefits.

Editor testing and review notes: “I always have a Mario Badescu face mist stashed in my overnight bag. Not only is it a necessity for keeping my skin (and myself) feel fresh during a road trip, but it also multitasks as a toner and makeup refresher once I’ve arrived at my destination.”

What reviewers say: “I have used so many hydrating sprays that I’ve lost count, but this one is a keeper. I bought it on Prime Day figuring that if I didn’t like it I wouldn’t be out much money, but I never expected to love it as I do! It has a very light scent to it that doesn’t bother me at all and it really hydrates and preps my skin for my morning regime as well as my nighttime routine.”

Price upon publish date of this article: $12

Courtesy of Amazon

Mario Badescu Facial Spray with Aloe, Herbs and Rose Water $12 Buy Now at Amazon

Maybelline New York Lifter Gloss

  • #3 Amazon Bestseller in Lip Gloss
  • Top-Quality Store Badge on Google: 4.5/5 stars

If you haven’t tried Maybelline’s Lifter Gloss, please do. This lip gloss is a standout from the budget-friendly brand: you can wear it on bare lips for a wash of shine and subtle color, or layer it over lip liner or nude lipstick for a more impactful look. The formula contains hyaluronic acid to quench your lips, so you can leave your lip balm at home.

Editor testing and review notes: “Maybelline’s Lifter Gloss in shade Moon (shown) is my favorite lip product of the summer. It’s a nude pink that gives my smile some oomph. The chubby doe foot makes it easy to apply without a mirror, and the chunky tube makes it easy to find in my cluttered bag.”

What reviewers say: “This is a great lip gloss! The formula is smooth and moisturizing — not sticky at all. Also, the two colors I have tried (Silk and Rust) are excellent! Most of my lipsticks and glosses are high end brands but this gloss is by far my favorite and go to.”

Price upon publish date of this article: $6.98

Courtesy of Amazon

Maybelline New York Lifter Gloss $8  $6.98 Buy Now at Amazon

Starface Hydro-Stars Big Pack

  • Best for: Acne-prone skin and clogged pores
  • Special features: New black colorway, made with hydrocolloid, dermatologist tested
  • Amazon’s Choice
  • #22 Amazon Bestseller in Pore Cleansing Strips
  • Top-Quality Store Badge on Google: 4.5/5 stars

Justin Bieber wears Starface pimple patches proudly, and you should, too. The popular acne patches are made of healing hydrocolloid to help flatten bumps by drawing out excess oil and reducing inflammation. The star shape of the stickers isn’t just for show; the points help the hydrocolloid adhere to your skin and stay put for hours on end. This mega pack contains 96 patches, giving you loads of bang for your buck.

Editor testing and review notes: “I have to admit, when it comes to the best acne spot treatments, I usually stick to the classics from Clearasil and Neutrogena, but I couldn’t resist these fun stars! The star shape allows the patch to contour to the curves of your face and lay flat on any zit, regardless of how inflamed it is.”

What reviewers say: “This is a fun solution to a not-so-fun problem. It sticks very well and definitely worked for me. I had a patch on overnight and the blemish had reduced by morning. This product is great for my oily, sensitive skin, because it’s oil-free and safe for sensitive skin. Definitely 5 stars. I would definitely get this again although this pack will probably last me a lifetime.”

Price upon publish date of this article: $26.99

Courtesy of Amazon

Starface Hydro-Stars Big Pack $26.99 Buy Now At Amazon

Related: Starface Launches Micro-Cloud Preventative Patches Review

Paula’s Choice Skin Perfecting 2% BHA Liquid Salicylic Acid Exfoliant

Any product by Paula’s Choice is worth its weight in gold, but this bestselling, viral liquid BHA exfoliant is at a whole different level. Beta hydroxy acid (BHA and also known as salicylic acid) is the one-size-fits-all solution to unclogging and clearing pores, making it the perfect for treating blackheads and acne. Yet rather than scorching the surface of the skin like most exfoliants, this formula is still gentle and non-abrasive, and it can also help with the overall appearance of redness, enlarged pores and fine lines.

What reviewers say: “This has been amazing for my skin! It’s been years since I’ve been willing to take pictures without a filter because of my huge pores, blackheads and blemishes. I’ve only been using this for a week and my pores have already gotten so much smaller, my skin clearer and it’s even glowing! I’m no longer afraid to take pictures without filters. I do have to say that it does definitely make your skin more sensitive so if you are using it during the day, make sure you moisturize with something with SPF. And at night, also follow up with something that keeps your skin moisturized.”

Editor testing and review notes: “If you’re looking to exfoliate your skin without roughing it up, this is the product you need in your routine. It’s particularly great for combination skin types; it has a way of tamping down oiliness without exacerbating dry spots.”

Price upon publish date of this article: $13

Courtesy of Amazon

Paula’s Choice Skin Perfecting 2% BHA Liquid Salicylic Acid Exfoliant $13 Buy Now At Amazon

Sunday Riley Good Genes All-In-One Lactic Acid Treatment

  • Best for: Oily, combination, and dry skin
  • Special features: Formulated with lactic acid, arnica, and lemongrass
  • Top-Quality Store Badge on Google: 4.5/5 stars

Sunday Riley has risen to skin care stardom courtesy of the brand’s ingredient-rich formulas. This lactic acid face serum hydrates your skin while exfoliating. You’ll notice smoother feeling skin overnight, and with consistent use, you’ll see a noticeable difference in the brightness and texture of your skin.

Editor testing and review notes: “Few chemical exfoliators feel hydrating to your skin; most of them leave you on the dry side. This serum, on the other hand, is immensely moisturizing. It’s a one-and-done step that banishes dullness.”

What reviewers say: “This is my second bottle of this product and it has made it into my permanent rotation of daily face products. The price point is a little high but worth it. In just a few minutes my skin can go from lackluster and dull to having looked like I just got eight hours of sleep and a mini facial. I pair it with the brand’s C.E.O 15% vitamin C serum. Despite having tried many different products, I keep coming back to those 2 products from Sunday Riley.”

Price upon publish date of this article: $85

Courtesy of Amazon

Sunday Riley Good Genes All-In-One Lactic Acid Treatment $85 Buy Now At Amazon

Flamingo 5-Blade Razor and Refill Blades

  • Special features: Four razors refills, includes water-activated aloe and shea butter, made with 35% recycled plastic
  • Amazon’s Choice
  • #9 Bestseller in Women’s Cartridge Razors
  • Top-Quality Store Badge on Google: 4.5/5 stars

Amazon has a host of amazing women’s razors, but Flamingo’s razor and refill blade set stands out from the rest. The silicone handle gives you a good grip while you’re shaving hard-to-reach areas like the backs of your legs, and the included shower holder allows the blades to fully dry out between shaves (reducing the odds of rusty blades). This value set comes in four colorways, and each one includes three replacement blades.

Editor testing and review notes: “I love how thoughtfully designed Flamingo’s razors are. The simple, no-frills build looks sleek in my shower, and the five-blades give me a super close shave without irritation.”

What reviewers say: “I’ve used so many different brands of razors over the years and thought I was getting a good shave with them, but boy was I wrong! I used to have to go over my legs twice but with this razor I don’t miss many areas if any! I also used to think I needed to apply pressure when shaving because my hairs were stubborn but that also was not true, I just wasn’t using this razor. I barely rest this thing on my leg and it gets all of the hair. I will never buy another razor again. And I LOVE that it has the handy holder so it’s not just resting on a shelf getting knocked off all the time.”

Price upon publish date of this article: $14.99

Courtesy of Amazon

Flamingo 5-Blade Razor and Refill Blades $14.99 Buy Now At Amazon

Nyx Professional Makeup Fat Oil Lip Drip

  • Special features: Non-sticky, long-lasting
  • #2 Amazon Bestseller in Lip Gloss
  • Top-Quality Store Badge on Google: 4.5/5 stars

The Nyx Fat Oil Lip Drip Vegan Lip Oil has a garnered the attention of a whopping 27 million views on TikTok and nearly 2,000 five-star ratings on Amazon. It’s formulated with vegan squalane, raspberry oil, and cloudberry oil that create a lipid barrier to stops the skin from losing natural moisture, and ensures up to 12 hours of nourishment and protection. Additionally, the product features a “FAT” applicator, which deposits tons of product with just one swipe. The lip oil comes in eight universally-flattering shades, from clear, shimmery nude, baby pink, and dark berry.

Editor testing and review notes: “Consider me blown away. For an under $10 formula, one swipe of this lip oil feels as cushiony and hydrating as the pricey options I’ve tried. Expect the shades to sheer down into a tinted balm-like finish.”

What reviewers say: “Okay so, I LOVE this lip gloss, I got the light pink one. It smells really good like fruit and doesn’t really have a taste either. My boyfriend really likes it when I wear it as well. It’s definitely great for no makeup, light makeup, and full face glam makeup. It can be worn on its own since it has a nice pigment but I’m sure you can wear it with lipstick as well. It’s actually really hydrating which surprised me — I’m a victim of seasonal chapped lips! I’ll definitely be buying this again and I absolutely recommend it.”

Price upon publish date of this article: $8.97

Courtesy of Amazon

Nyx Professional Makeup Fat Oil Lip Drip $8.97 Buy Now At Amazon

Neutrogena Night Calming Makeup Remover Cleansing Towelettes

  • Special features: 50 total towelettes included, removes up to 99% of impurities, 100% plant-based
  • #14 Amazon Bestseller in Facial Cleansing Cloths & Towelettes
  • Top-Quality Store Badge on Google: 4.5/5 stars

These Neutrogena makeup remover cleansing towelettes are Kim Kardashian-approved — they made a cameo in one of her Instagram stories earlier this year. What’s to love? The soft wipes are soaked in a soap-free solution containing micelles and emollients that break up full coverage foundation, mascara, contouring concealer, eyeliner, sunscreen, and grime, so you can quickly reset your skin before hitting the hay.

Editor testing and review notes: “If you’re a fan of Neutrogena’s classic wipes packaged in baby blue, you’ll love these. They’re nearly are nearly identical to the original, except these have the addition of a soothing scent to help lull you to sleep.”

What reviewers say: “’All other makeup wipes I have used dry my skin out, but I love these and they are so soft. You don’t need to rub your face five times to remove all of the makeup. One swipe and it is gone.”

Price upon publish date of this article: $14.38

Courtesy of Amazon

Neutrogena Night Calming Makeup Remover Cleansing Towelettes $16.79  $14.38 Buy Now At Amazon

HigherDose Red Light Face Mask

  • Special features: Extra head strap, functional eye holes, cordless
  • Top-Quality Store Badge on Google: 4.5/5 stars

HigherDose has long been loved for their infrared sauna blanket. Their LED face mask is equally high quality — it delivers a safe amount of red and near infrared light. Use it for a minimum of 10 minutes three to five times per week, and you can expect to see an improvement in tone and fewer fine lines.

Editor testing and review notes: “Some LED face masks require you to sit still and close your eyes during your sesh. This one is made with flexible silicone and features straps that hold the mask close to your face — and it’s cordless — so you can move around while you’re using it.”

What reviewers say: “’I have had the mask for over a week and can already see a huge improvement in my skin! I love that it is so easy to use and doesn’t need to be plugged into the wall when using. I have even taken a bath with it — talk about relaxation! This is now a part of my nightly routine. I clean my face and then put on the mask for about 10 minutes and just wait to see the results! My skin feels tighter and smoother and I have less blemishes as well! Definitely a keeper for me!”

Price upon publish date of this article: $349

courtesy of HigherDose

HigherDose Red Light Face Mask $349 Buy Now At Amazon

Ouai Fine Shampoo + Conditioner Set

  • Best for: Fine hair
  • Special features: Formulated with keratin, biotin, and chia seed
  • Top-Quality Store Badge on Google: 4.5/5 stars

Founded by celebrity hairstylist Jen Atkin, Ouai is a favorite among A-listers like Jessica Alba and Chrissy Teigen. First off, the formulas have a perfume-caliber scent. They’re also cruelty-free and made without sulfates, making them safe for colored hair. This duo is designed for those with thin or fine hair; both formulas contain ingredients that enhance volume.

Editor testing and review notes: “This dynamic duo simply pumps up the volume and hydrates my hair without making it look greasy by midday. It’s an incredible value for what it delivers. If you have fine hair and have yet to see what all the Ouai buzz is about, start with this set.”

What reviewers say: “This shampoo and conditioner is seriously the best. I used biolage before and it always left my hair dry so I needed a change. I read reviews on this and thought ‘why not give it a try.’ And I am literally obsessed. My hair is very long and thick but my individual hair strands are fine and this makes my hair so soft and smells so good. I seriously highly recommend this if you have fine and thick hair.”

Price upon publish date of this article: $64

Courtesy of Amazon

Ouai Fine Shampoo + Conditioner Set $54 Buy Now At Amazon

Tweezerman Exclusive Moon Dust Slant Tweezer

  • Best for: Eyebrow grooming
  • Special features: Climate Pledge Friendly
  • Amazon’s Choice
  • #10 Amazon Bestseller in Hair Removal Tweezers
  • Top-Quality Store Badge on Google: 4.5/5 stars

Tweezerman has owned the tweezer category since debuting in 1980. If you’ve tried one of the brand’s many personal grooming products, you know that they’re high quality and long-lasting. If you’re in need of a fresh pair, add some sparkle to your routine with this exclusive shimmery colorway. The angled tips can extract the finest of hairs.

Editor testing and review notes: “This quality-crafted tweezer can catch even the tiniest and finest of hairs. When you’re shaping or cleaning up your brows, the right tool is essential — and Tweezerman won’t let you down.”

What reviewers say: “Gets the tiniest of hair!”

Price upon publish date of this article: $17.38

Courtesy of Amazon

Tweezerman Exclusive Moon Dust Slant Tweezer $17.38 Buy Now At Amazon


Neutrogena Hydro Boost Hyaluronic Acid Hydrating Water Gel Moisturizer

  • Best for: Dry skin
  • #5 Amazon Bestseller in Face Moisturizers
  • Top-Quality Store Badge on Google: 4.5/5 stars

It’s rare to find an ultra-hydrating moisturizer that’s lightweight and oil-free at an affordable price point. But Neutrogena does it all with their bestselling water gel. It’s infused with hyaluronic acid which binds with water molecules to draw moisture in the skin. It’s specially formulated for dry skin, but it’s suitable for oily and combination skin too, thanks to its oil-free formulation.

Editor testing and review notes: “This moisturizer gives my skin an instant boost of hydration. It absorbs so quickly and makes for an ideal makeup base in the mornings. I love applying it fresh out of the shower after applying a face serum.”

What reviewers say: “I have combination skin and this moisturizer works so so well. My T-zone is really oily. The rest of my face sometimes gets so dry it flakes, and the moisturizer I was using would then burn (my skin is sensitive). This stuff never burns, at all. It’s sort of gel-like and a little goes a long way so it will last a lot longer than you’d think. I lightly dab one finger in it and it’s enough for my whole face. It leaves my skin so soft and moisturized without making my T-zone oily. Definitely recommend.”

Price upon publish date of this article: $16.99

Courtesy of Amazon

Neutrogena Hydro Boost Hyaluronic Acid Hydrating Water Gel Moisturizer $26.79  $16.99 Buy Now At Amazon

Dr. Barbara Sturm The Good Vitamin C Serum

  • Best for: Uneven pigmentation
  • Top-Quality Store Badge on Google: 4.5/5 stars

It’d be difficult to find a brand more beloved by A-list celebrities than Dr. Barbara Sturm’s power-packed collection. This serum contains a total concentration of 5 percent vitamin C — an incredibly high amount — to tackle a variety of skin concerns, from reversing the visible signs of uneven pigmentation, supporting collagen growth and providing antioxidative protection from free radicals and UV stress. But the best part? The serum doesn’t feel as active as its formulation, thanks to the calming aloe vera and hyaluronic acid.

Editor testing and review notes: “I admit I balked at the high 5 percent dose of vitamin C — it’s a powerful, active ingredient that can do a number on sensitive skin like mine and to be honest, I’ve never found a vitamin C serum that didn’t make my face look like a tomato. But I am so happy that I gave into the hype. Not only did my skin not become immediately flushed, but it felt moisturized and just…nice. After using consistently, I was proud to say that I did, in fact, wake up with this.

Price upon publish date of this article: $145

Dr. Barbara Sturm The Good Vitamin C Serum $145 Buy Now At Amazon

Clé de Peau Beauté Concealer 

  • Best for: Acne coverage
  • Top-Quality Store Badge on Google: 4.5/5 stars

Concealers are one of the trickiest makeup products. If the shade doesn’t match exactly, it’s a disaster. Similarly, if the formula doesn’t enhance your skin texture, it draws even more attention to the blemish you were trying to cover in the first place. Clé de Peau Beauté’s concealer stick is a true multitasker: it conceals and corrects dark spots, under-eye circles and blemishes with a soft swipe of product. Unlike some creamy concealers that feel more like a slip and slide, this cream concealer has a hard, almost gummy effect, to adhere to skin and come sweat or rain, will not budge. 

Editor testing and review notes: “I’ve been using this concealer for the better part of a decade. Once I found my perfect shade, you’d never know I was wearing anything at all because it blends and covers so easily. I also like that it doesn’t slide all over my face — I know that when I put it under my eyes, it’s going to stay put until I wash it off at the end of the night.

Price upon publish date of this article: $75

Clé de Peau Beauté Concealer $75 Buy Now At Amazon

Chi Volumizer 4-in-1 Blowout Brush

  • Best for: All hair textures
  • Special features: Four interchangeable attachments; negative ions reduce frizz
  • Amazon’s Choice
  • Top-Quality Store Badge on Google: 4.5/5 stars

With four styling attachments and three heat settings, Chi’s Volumizer 4-in-1 Blowout Brush has maximum styling capabilities that come at a low cost. The tool is designed for all hair types, as it has a hair dryer brush head, a concentrator, hair diffuser, and paddle brush head. (Its diffuser attachment also makes this a top choice for those seeking out a hot air brush for curly hair.) These interchangeable attachments makes the tool the best hair dryer brush for curly hair on our list, but it’s also a powerful hair straightener — use the paddle brush attachment and concentrator, and your hair will look sleek without falling flat.

Editor testing and review notes: “Most budget-friendly multi-styling tools fall short with at least one attachment, so I was pleasantly surprised when I found myself cycling through each of Chi’s Blowout Brush’s four attachments with ease. The concentrator and the diffuser take a minute to get used to, as these attachments are typically used on a traditionally-shaped hair dryer brush, but the two hair brush dryer heads took no time to figure out and get comfortable with.”

What reviewers say: “I recently broke my arm and was so stressed out about how I was going to dry and style my hair. I ordered this immediately and it is amazing! My hair actually looks better than it did pre-injury and I no longer need to use my flat iron as the paddle brush dries and straightens in one step. I will continue using this even when I have use of my other arm back.”

Price upon publish date of this article: $79.99

Courtesy of Amazon

Chi Volumizer 4-in-1 Blowout Brush $109.99  $79.99 Buy Now at Amazon

Related: Best Hair Dryers for Curly Hair

L’Oréal Paris Makeup True Match Lumi Glotion

This liquid face and body luminizer from L’Oréal Paris is a must-have if you love an all-over natural glow. It’s infused with glycerin and shea butter for a long-lasting hydration, whether you apply the product directly to your legs for a sun-kissed sheen or combine it with moisturizer as a glow-enhancing lotion. Drops of the True Match Lumi Glotion may also be mixed them with foundation to warm your skin tone for a natural halo glow, or applied over makeup at the high points of the face as a luminizing face highlighter.

Editor testing and review notes: “If you love to start your makeup routine with a gleaming base, this lotion is a foolproof choice. It’s budget friendly but delivers an identical result to some of the more expensive options on the market. I’ll wear it on bare skin for a little radiance during the summer, and under makeup during wintertime to make my skin look less dull.”

What reviewers say: “If you’re looking for light coverage and glowing skin, I highly recommend it. I use this as a base layer and then cover with translucent loose setting powder and that’s it! You can also use this alone. It will definitely compliment tanned skin with the extra glow. Great price!”

Price upon publish date of this article: $12.97

Courtesy of Amazon

L’Oréal Paris Makeup True Match Lumi Glotion $15.99  $12.97 Buy Now At Amazon


The Original Makeup Eraser

  • Best for: Makeup removal
  • Amazon’s Choice
  • Top-Quality Store Badge on Google: 4.5/5 stars

After you try The Original Makeup Eraser, you’ll never go back. This unique microfiber cloth is super soft and instantly wipes away an entire face of makeup with just water. It’s easy to clean in the washing machine and can be reused over and over. This one-time purchase will save you so much money that you’d otherwise spend on disposable cloths or makeup removing solutions, and is a stellar sustainable staple to incorporate into your beauty bag.

Editor testing and review notes: “The Makeup Eraser is a holy grail in my makeup routine. It works like literal magic, effortlessly removing everything from full-coverage foundation to pesky waterproof mascara, and I even find that it exfoliates my skin as I wipe. I use it every evening to take off my makeup and follow up with a micellar water or face cleanser for a squeaky-clean complexion. I’ll throw it in the wash every few days with the rest of my towels and it comes back fluffy and fresh for another week of use.”

What reviewers say: “Best makeup remover I’ve ever had. I have two of them now and don’t use any other remover products.”

Price upon publish date of this article: $19

Courtesy of Amazon

The Original Makeup Eraser $19 Buy Now At Amazon

Oribe Dry Texturizing Spray

  • Best for: Texture and volume
  • Amazon’s Choice
  • Top-Quality Store Badge on Google: 4.5/5 stars

Oribe stans could wax poetic about the magic that is this product. Oribe’s Dry Texturizing Spray is a versatile hero product that gives hair instant, natural-looking (or mega, if that’s what you want) volume while absorbing excess oil for a perfectly tousled finish. What’s especially great about this spray is that you can go as subtle or dramatic as you’d like. If you’re just looking for a little more lift and a little less shine, a quick shot will do the trick. If you’re wanting supermodel hair vibes, just spray with abandon.

Editor testing and review notes: “I’d use this product even if it didn’t do anything just because it smells so divine. But in this imperfect world, Oribe, the celebrity stylist known for his more-is-more approach to life, created a perfect product that is part dry shampoo-part texturizer that just makes hair look playful and live. I always have a mini on hand in my makeup pouch.”

What reviewers say: “My hair is fine and needs body. This adds volume without adding stickiness or a stiff, wet look. Already recommended to several friends. Definitely will purchase again.”

Price upon publish date of this article: $49

Oribe Dry Texturizing Spray $49 Buy Now At Amazon

Heeta Hair Shampoo Brush

  • Best for: All hair types
  • Amazon’s Choice
  • #2 Amazon Bestseller in Hair Brushes
  • Top-Quality Store Badge on Google: 4.5/5 stars

Heeta Hair Shampoo Brush is a top-selling scalp brush on Amazon. It has firm bristles that help you massage shampoo throughout your hair and scalp, and it also works to distribute conditioner while detangling your hair. The bristles will help exfoliate buildup, dead skin, and product from your scalp, which can help prevent dandruff.

Editor testing and review notes: “I love using this scalp brush when I have a fresh manicure — it prevents the polish from chipping when I scrub my fingertips into my head. The bristles feel amazing on your scalp — it makes wash day something to look forward to.”

What reviewers say: “I bought this scalp scrubber in hopes of removing product buildup from my hair. No matter how many times I washed my hair, I still had product residue and could not get rid of it, so I decided to buy this product. It’s small, has an easy to use handle. I found this product works great when paired with a detox shampoo. Just apply the shampoo to your hair like normal and then gently massage your scalp and hair. This scrubber also helps to stimulate your scalp and help improve hair growth. It definitely got rid of my product buildup from my hair and scalp. Overall for the price, this product did exactly as described and I would recommend it.”

Price upon publish date of this article: $6.98

Courtesy of Amazon

Heeta Hair Shampoo Brush $10.99  $6.98 Buy Now At AMazon

Related: The Best Scalp Massagers

Therabody Theraface Pro

  • Special features: Six attachments
  • #14 Amazon Bestseller in Galvanic Facial Machines
  • Top-Quality Store Badge on Google: 4.5/5 stars

This device is for you if you’re ready to invest in a face tool but don’t know where to start. Yes, it’s pricey, but the tool comes with six attachments so that you can rig it for light therapy, microcurrent, deep cleansing, and facial massage (a gentler version of the percussive therapy found in traditional Theraguns). Hot and cold attachments are sold separately, but you’ll want to go all in. The cooling tip acts like a cryo facial tool by staying icy as you glide it on your complexion.

Editor testing and review notes: “If you’re a fan of facial tools — or immediate gratification and results — it’s worth splurging for this multi-functional facial device. With massage, hot and cold therapy, microcurrent, and light therapy attachments, it’ll be one of your most prized possessions.”

What reviewers say: “My massage therapist recommended this device. It’s a fantastic little unit that delivers gentle stimulating pulses, so it’s perfect for massaging sensitive neck and facial muscles. I also got one for my 91 year old mother-in-law to use on her painful thigh tendons. She says it delivers wonderful relief. Worth every penny.”

Price upon publish date of this article: $379.99

Courtesy of Amazon

Therabody Theraface Pro $399  $379.99 Buy Now At Amazon

Hero Cosmetics Mighty Patch Surface

  • Special features: Climate Pledge Friendly
  • #12 Amazon Bestseller in Pore Cleansing Strips
  • Top-Quality Store Badge on Google: 4.5/5 stars

This bestselling version of Hero Cosmetics’ Mighty Patch Surface with over 84,000 reviews has acne quaking in its boots. The Hero Cosmetics zit patches are designed to work particularly well, as they’re made to have 50% more pure medical-grade hydrocolloid than other brands, allowing them to shrink a zit in mere hours. “I do not claim to understand the science behind these tiny miracles, but they have changed my life,” one reviewer writes.

Editor testing and review notes: “If you struggle with breakouts, you must keep these patches in your pimple-fighting toolkit. The bandage-sized patches can cover standalone blemishes or clusters of them.”

What reviewers say: “My teen and I love these! We have oily skin and these help heal breakouts quickly. They also don’t leave any irritation to our skin after use. Perfect for my sensitive skin.”

Price upon publish date of this article: $16.19

Hero Cosmetics Mighty Patch Surface $16.19 Buy Now at Amazon

Honest Beauty Crème Cheek Blush

  • Best for: Longwear
  • Special features: Climate Pledge Friendly
  • Top-Quality Store Badge on Google: 4.5/5 stars

This talc-free blush from Honest Beauty is incredibly creamy and super buildable. It’s perfect for summer days as it stays on super well and would be ideal for both minimal or dramatic makeup looks. “Melts onto moisturized skin, but doesn’t disappear, for a natural flushed look,” one shopper comments.

Editor testing and review notes: “You can’t go wrong with this budget-friendly blush. The formula is creamy but doesn’t look greasy, even on steamy days. Apply it with a brush for a diffused effect or build it up with clean fingertips for more color payoff.”

What reviewers say: “This was my first time trying this blush. Love the pink color. You don’t need to put a lot of product on your brush, just tap it on the cream and then tap it onto your cheeks. It blends well and is very buildable, so if you want it very soft or very strong on your cheeks. I also put some on my lips with a little glass, and it was very pretty. I would definitely purchase this again.”

Price upon publish date of this article: $19.99

Courtesy of Amazon

Honest Beauty Crème Cheek Blush $19.99 Buy Now at Amazon

SkinMedica TNS Serum

  • Best for: Fine lines and dark spots
  • Top-Quality Store Badge on Google: 4.5/5 stars

This is the serum for you if you’re struggling with fine lines, wrinkles or dark spots. SkinMedica’s serum contains natural growth factors that help the skin cells regenerate rapidly. And it’s also super gentle and soothing. One reviewer notes that her doctor told her that “all the top doctors and aestheticians recommend this product and it’s the one that he and his staff all use.”

Editor testing and review notes: “I love a good face serum, but this one has to be one of my top favorites. Is it the cheapest option on the market? No, but it’s one of the most effective — you get what you pay for. SkinMedica, take all my money!”

What reviewers say: “I’ve used this product for several years. It has done more to improve the texture of my skin than any other skin product I’ve used. My skin is smoother and the texture has improved! Fine lines are lessened. I feel more confident going without makeup because my skin looks so much better. Highly recommend it.”

Price upon publish date of this article: $295

Courtesy of Amazon

SkinMedica TNS Serum $295 Buy Now at Amazon

DHC Deep Cleansing Oil

  • Best for: Dry skin
  • Amazon’s Choice
  • #24 Amazon Bestseller in Facial Cleansing Washes
  • Top-Quality Store Badge on Google: 4.5/5 stars

DHC’s gentle cleansing oil is a cult-favorite, and for good reason: It leaves your face feeling squeaky-clean without making it feel dry. With over 10,000 reviewers, this OG cleansing oil is a must-have. As with many cleansing oils, the trick is to apply it to dry skin, massage it in, add a few drops of water to the palms, gently massage it in again as it turns milky and then wash it off. “This is my favorite makeup remover and cleanser,” a reviewer notes. “It’s extremely gentle, yet highly effective.”

Editor testing and review notes: “An excellent oil cleanser that’s well priced. It’s fragrance free, and a little goes a long way, so this pump container will last you months.”

What reviewers say: “I’ve been using this make up remover for over 10 years. It was Introduced to me by my Japanese mother who loves DHC products for her sensitive skin. Whenever I wear makeup, it’s heavy makeup, and this cleanser removes it like butter. It never leaves any residue behind. Another plus is, it just rinses right off your face with water without making your skin feel greasy like a lot of makeup removers do. I double cleanse my skin with this everyday and it’s a game changer for the quality of my skin.”

Price upon publish date of this article: $21.85

Courtesy of Amazon

DHC Deep Cleansing Oil $21.85 Buy Now at Amazon

Peter Thomas Roth Cucumber De-Tox Hydra-Gel Eye Patches

  • Best for: Fine lines
  • Amazon’s Choice
  • #9 Amazon Bestseller in Eye Wrinkle Pads & Patches
  • Top-Quality Store Badge on Google: 4.5/5 stars

The best sheet masks target skin concerns in a matter of minutes. Eye patches work similarly, sealing active ingredients onto your skin to aid the absorption, and therefore, the efficacy, of those skin-improving powerhouses. Peter Thomas Roth’s Cucumber De-Tox Hydra-Gel Eye Patches wake up tired under eyes with refreshing cucumber and aloe. And they’re safe for sensitive skin.

Editor testing and review notes: “Puffy, dry under-eye skin is no match for these cool and calming gel patches. If I’ve had a rough week — or a long night of drinking with little-to-no sleep — I’ll place these bad boys on while getting dress for work and no one will be able to tell by the time I arrive at the office. Plus, they’re fun to use for a night of self-care at home.”

What reviewers say: “I will admit these are a bit pricey, but I’m happy to report it’s because they actually work. I’ve tried so many under eye patches and most of them burn my skin, but these don’t do that. They feel great and I can genuinely see a difference when I remove them. I will never go back to anything else!”

Price upon publish date of this article: $55

Courtesy of Amazon

Peter Thomas Roth Hydra-Gel Eye Patches $55 Buy Now At AMazon

U Beauty Resurfacing Compound

  • Best for: All skin types
  • Top-Quality Store Badge on Google: 4.5/5 stars

This buzzy brand from influencer Tina Craig has caught the attention of editors, celebrities and beauty aficionados alike and the chatter around the Resurfacing Compound is never-ending. This gel-serum is loaded with a list of actives that seems to go on and on to improve skin tone and texture — fast. In fact, clinical studies showed that skin brightness had an average of 16 percent improvement after 30 days and 5 percent improvement after just one use. If you’re looking for a miracle in a jar, this just might be it.

Editor testing and review notes: “When a product boasts it can do more than one thing, I’m instantly skeptical. My perspective is that if you’re doing many things at once, odds are that you’re not doing any of them well. Yet, I stand corrected and humbled. The Resurfacing Compound lightened my acne scars, minimized blackheads and actually improved my skin texture in a serious way. It’s also allowed me to scale way back on other acids and exfoliants for a more streamlined routine.

Price upon publish date of this article: $88

U Beauty Resurfacing Compound $88 Buy Now At Amazon

Noble Panacea The Brilliant Radiant Resilience Moisturizer

  • Best for: Dry skin
  • Top-Quality Store Badge on Google: 4.5/5 stars

There are times that require a complexion to look nothing less than brilliant. Say, a NYFW runway show, for instance, like Jonathan Simkhai’s models, or your wedding day. For these special times, a very special skin care product is needed and that product is Noble Panacea’s The Brilliant Radiant Resilience Moisturizer. There are many reasons to believe in this product, both visible and that which are working underneath the surface. Skin appears instantly luminous and plump, while the brand’s proprietary technology is working at the cellular core to ensure a healthy, youthful glow.

Editor testing and review notes: “Each mini pack of daily moisturizer feels like a luxurious experience to apply and somehow the lightweight texture sinks deep into pores for a deeply moisturized and supple finish. My makeup always looks next-level amazing when I apply it after using this product.

Price upon publish date of this article: $226

Noble Panacea The Brilliant Radiant Resilience Moisturizer $226 Buy Now At Amazon

EltaMD UV Daily Broad Spectrum Sunscreen

  • Special features: 40 SPF, non-scented
  • #8 Amazon Bestseller in Facial Sunscreens
  • Top-Quality Store Badge on Google: 4.5/5 stars

Even on cloudy days, UVA and UVB rays pose a danger to our skin and can cause irreversible damage if not protected against. The trick for everyday SPF usage is to find a sunscreen you actually enjoy putting on, and any EltaMD formula is delightful. But this UV Daily is especially convenient as it provides both serious hydration (boosted with hyaluronic acid) and broad-spectrum UV protection. This sunscreen-meets-moisturizer has over 12,000 reviews, which is incredible for the oft-overlooked category of sun protection. One reviewer purchased this after it was recommended to her by her dermatologist, noting that the formula is “pricey, but worth it,” as it “disappears on [her] face and doesn’t look chalk.”

Editor testing and review notes: This is a daily staple in my skin care routine and I never leave the house without slathering it all over my face, neck and tops of my hands.

What reviewers say: “I have been using Elta MD sunscreen for several years. (I prefer the non-tinted, as the tinted can leave a stain inside my sun hats). This sunscreen has all the protection of zinc oxide along with UVA/UVB protection. It leaves my skin with a soft texture and no tell-tale white that might otherwise be the case with zinc oxide. This is transparent zinc oxide. Recently, I asked my dermatologist about it, as I saw he had a display for Elta in his office. He said it’s ‘the best sunscreen on earth.’”

Price upon publish date of this article: $34.02

Courtesy of Amazon

EltaMD UV Daily Broad Spectrum SPF 40 $34.02 Buy Now At Amazon

Drybar Double Shot Blow-Dryer Brush

  • Special features: Innovative vents ensure maximum airflow and a faster blowout
  • Top-Quality Store Badge on Google: 4.5/5 stars

This blow-dryer brush from the brand that basically invented on-the-go blowouts features ionic technology to seal the cuticle and reduce flyaways. Its 2.44-inch barrel with slightly curved edges helps create a seamless curl, and the strategically placed vents around the brush maximize airflow to seriously cut down on drying time. It can be used on wet or dry hair, and is suitable for all hair types, even extensions. The best part? It’s impossibly lightweight, and the one of the best dual-voltage hair dryer brushes ever tested by our editors.

Editor testing and review notes: “This brush quickly dries and smooths clean, fresh-out-the-shower hair, creating a voluminous blowout in under 10 minutes. The high heat setting dries a strand of hair in one pass, leaving it straight, long, and shiny. After all my hair is dry, I like to go through with the cool setting for a styled finish. It feels super comfortable in my hand, where it’s not too heavy of a lift to cover my long hair and it allows you to have a lot of control as you style. A small but important standout detail of this blow dryer brush is the extended knob at the top of the barrel. I find myself holding it as I turn the brush to effortlessly flip out the ends of my hair and create loose curls, which isn’t an easy feat with other blow dryer brushes on the market.”  

What reviewers say: “This was my third blow out dryer that I have purchased and the only one that has really worked. I have a lot of hair and the other dryers stopped working or tangled almost immediately. This dryer makes my hair smoother and it really speeds up the drying process. Love that the cord never gets tangled up around itself!”

Price upon publish date of this article: $155

Courtesy of Amazon

Drybar Double Shot Blow-Dryer Brush $155 Buy Now at Amazon

Supergoop! Unseen Sunscreen

  • Best for: All skin types
  • Special features: 40 SPF, makeup primer, beard-friendly
  • #7 Amazon Bestseller in Facial Sunscreens
  • Top-Quality Store Badge on Google: 4.5/5 stars

Find that most sunscreens leave a white cast behind? Try this innovative clear gel formula from Supergoop!, which acts as a makeup primer, too, imparting a velvety finish. The broad-spectrum SPF 40 not only protects from both UVA and UVB rays, but also blue light emitted from phones and computers. “It leaves absolutely no trace on the skin and is really comfortable to wear, one reviewer writes. “I love that it smooths out my skin texture and provides a slight glow, so it’s great as a primer as well. Definitely recommend getting this, it’s worth the hype.”

Editor testing and review notes: “This is the sunscreen for people who hate sunscreen. It has no scent, doesn’t feel “goopy” and it is completely transparent. I’ve even gotten my ever-picky boyfriend to start wearing it while we’re at the beach or playing soccer.

What reviewers say: “This product is wonderful! I have combination skin, and never liked how all the other sunscreens I’ve tried made my skin look and feel greasy. Because of that I wasn’t as good about wearing them daily. My skin is also very sensitive, so I have to be careful with what I use. This sunscreen is amazing! It blends in seamlessly and has no white cast or residue. And it feels great on the skin.”

Price upon publish date of this article: $38

Courtesy of Amazon

Supergoop! Unseen Sunscreen $38 Buy Now At Amazon

iS Clinical Cleansing Complex

  • Best for: Dry, normal, and acne-prone skin
  • Top-Quality Store Badge on Google: 4.5/5 stars

Have you checked out Amazon’s Professional Beauty section? The well-curated and certified authentic category highlights professional, often dermatologist-created brands that traditionally could only be found in dermatology offices and spas. Among the selection, you’ll find a variety of brands that pros rely on, like iS Clinical, Glytone, Obagi and more. Speaking of really well done, this iS Clinical cleansing gel is a dream for any and all skin types. It simply cleanses the skin effectively, without stripping the natural barrier and drying out essential oils, which is a task many cleansers cannot accomplish.

Editor testing and review notes: “Unlike many gel cleansers, this one feels amazingly hydrating on the skin. You might need two passes to fully remove waterproof makeup or full-coverage face products, but it’s worth it.”

What reviewers say: “I am an esthetician and skin care junkie and am very picky about what skincare I use. I was blown away by this cleanser for a few reasons. I ordered the small to start because it is on the pricey end. I used WAY too much the first time because I didn’t realize how much GLIDE it has. I think that is my favorite thing about the cleanser, how little you need. Also it does not foam up so it doesn’t over dry out my skin. I have oily / combination skin but I really think this cleanser would work great for almost anyone.”

Price upon publish date of this article: $45

Courtesy of Amazon

iS Clinical Cleansing Complex $45 Buy Now At Amazon

Eau Thermale Avène Thermal Spring Water

  • Best for: Sensitive skin
  • Amazon’s Choice
  • #4 Amazon Bestseller in Face Mists
  • Top-Quality Store Badge on Google: 4.5/5 stars

For over 270 years, Avène has perfected its formulas to cater to sensitive skin. And the brand’s famed Thermal Spring Water is what it’s known best for. Not your average water, this version has a proprietary postbiotic ingredient that is biotechnologically extracted from Aquaphilus Dolomiae, a unique bacteria found exclusively in Avène Thermal Spring Water. This thermal spray can restore the skin’s barrier, while also calming and soothing skin. The spray has over 7,000 positive reviews on Amazon, too, many of which mention how ideal the formula is for all skin types, but particularly those that are more sensitive. In fact, it’s even ideal for the most sensitive skin: eczema.

Editor testing and review notes: “This water spray is a must for those who have dry skin — mist it before applying hydrating serums for a boost of moisture. You can also use it to lightly dampen a makeup sponge before applying makeup.”

What reviewers say: “I read about this product in an article that interviewed a French aesthetician who insisted (contrary to what I’ve done my whole life) that it’s best not to wash your face in the morning so as to not interrupt the delicate skin biome created when you sleep. She specifically recommended this product. I took her advice and I’m amazed at the results. My skin has never looked better.”

Price upon publish date of this article: $14

Courtesy of Amazon

Eau Thermale Avène Thermal Spring Water $14 Buy Now At Amazon

La Roche-Posay Toleriane Hydrating Gentle Cleanser

  • Best for: Normal, dry, and sensitive skin
  • Amazon’s Choice
  • #7 Amazon Bestseller in Facial Cleansing Washes
  • Top-Quality Store Badge on Google: 4.5/5 stars

A gentle cleanser is an absolute necessity, and La Roche-Posay’s Toleriane Hydrating Gentle Cleanser is among the best. It cuts through oil and makeup while still being super gentle and nourishing to the skin. Nearly 16,000 reviewers love this cleanser, too. “Exactly what skin needs to not grow acne or harbor bacteria,” one review writes. “Non-foaming, which you get used to. Rinses very easily. A new Holy Grail cleanser.”

Editor testing and review notes: “There’s so much to love about this cleanser — it makes your skin feel soft to the touch, it’s easy to dispense, and you get a massive amount of formula inside the container.”

What reviewers say: “I’ve been using this product as a cleanser consistently for two months and one thing I can say about this product is that it’s really helped me! My bumps on my face have all smoothed out and are all starting to become less noticeable. This product really works and its very moisturizing on my face. I love how it doesn’t have a strong scent because I’m really sensitive to scents too.”

Price upon publish date of this article: $16.99

face wash in white container

Courtesy of Amazon

La Roche-Posay Toleriane Hydrating Gentle Cleanser $16.99 Buy Now At Amazon


Shiseido Eyelash Curler

  • #6 Bestseller in Eyelash Curlers
  • Top-Quality Store Badge on Google: 4.5/5 stars

There’s nothing like a high-quality eyelash curler to completely transform your mascara routine, and this one from Shiseido has been a cult-favorite choice for years. It’s worth the few extra bucks for its edge-free curvature that grabs even the farthest lashes on the outer and inner corners of the eye. The crimp will last on your lashes for hours, especially after a coat of the best waterproof or clear mascara, and will even take lackluster mascaras a step closer to a false lash effect.

Editor testing and review notes: “The Shiseido Eyelash Curler has lived in my makeup bag for over 10 years — I can’t apply my mascara without it. My eyelashes don’t curl naturally, so this an essential step for a big, bright eye look. I even grab for this on no-makeup days as a pick-me-up.”

What reviewers say: “I have really straight eyelashes and this works really well even without heating it. Definitely worth the money. I didn’t realize the difference it can make buying a better curler since they all look the same, but this works great!”

Price upon publish date of this article: $24

Courtesy of Amazon

Shiseido Eyelash Curler $24 Buy Now At Amazon

L’Oréal Paris EverPure Bonding Shampoo and Conditioner Kit

  • Best for: Color-treated or damaged hair
  • #19 Amazon Bestseller in Shampoo & Conditioner Sets
  • Top-Quality Store Badge on Google: 4.5/5 stars

The EverPure Bonding Shampoo and Conditioner duo from L’Oreal Paris is an essential buy for those who regularly bleach or color their hair. The sulfate, paraben, and dye-free products penetrate hair strands and repairs damage in just six washes. It’ll leave your hair feeling soft and smooth, while being gentle enough to not disrupt the color on your ‘do. With nearly 2,500 five-star Amazon ratings, this $20 bargain kit is a must-have for healthy hair.

Editor testing and review notes: “Don’t discount a drugstore shampoo and conditioner. This duo from L’Oreal is a godsend for my color-treated hair when it’s feeling particularly brittle or dry. I love the price tag — and that it prevents my fresh dye from fading.”

What reviewers say: “I’ve used professional products for years and never has my hair felt and looked so good after just one use. My hair is softer, smells great, and it even seems to tame some of my flyaways. It does have a perfume-y smell, but I actually like it. It left my bathroom smelling divine. Impressed is an understatement! Will be purchasing a bigger bottle next time. The hype was worth it!”

Price upon publish date of this article: $19.98

Courtesy of Amazon

L’Oreal Paris EverPure Bonding Shampoo and Conditioner Kit $19.98 Buy Now At Amazon

Schick Hydro Silk TrimStyle Moisturizing Razor for Women with Bikini Trimmer

  • Special features: Moisturizing strips to soothe skin, trimmer has adjustable comb + four speed settings, 100% waterproof
  • #5 Amazon Bestseller in Women’s Bikini Trimmers
  • Top-Quality Store Badge on Google: 4.5/5 stars

Everything you need for a perfectly trimmed bikini line is in the Schick Hydro Silk TrimStyle Moisturizing Razor for Women With Bikini Trimmer. The twofer bikini trimmer includes both a standard five-blade razor infused with a hydrating serum on one side to replace the skin’s natural moisture and a waterproof trimmer with an adjustable comb on the other side. That’s what makes this multitasker a great bikini razor. When they team up, you’re left with super-smooth skin, even if you decide to go for a Brazilian. It’s designed to deliver an incredibly close shave without any nicks or cuts.

Editor testing and review notes: “We all worry about using electrical/battery powered trimmers, even though they’re super convenient, because so much can go wrong. But this guard has three different settings for length, or you can take it off completely for an even closer trim. At first, I wasn’t brave enough to try and use it without the guard in the most sensitive areas, but I did have it on the closest setting and found it to be perfect. I also used it in the shower because it is waterproof.”

What reviewers say: “This razor is amazing!! It knocks out two problems as once with a personal razor on one end, and on for your legs on the other. This has been one of my favorites for years! I don’t understand why it took so long for me to get it.”

Price upon publish date of this article: $21.07

Courtesy of Amazon

Schick Hydro Silk TrimStyle Moisturizing Razor for Women with Bikini Trimmer $21.07 Buy Now AT AMAZON

Embryolisse Lait-Crème Concentré Face Cream

  • Best for: Dry skin
  • #12 Amazon Bestseller in Face Moisturizers
  • Top-Quality Store Badge on Google: 4.5/5 stars

This cult-favorite French face cream has over 17,000 five-star reviews and is priced just under $15. It has a rich formula of with nourishing soy proteins, beeswax, shea butter, and soothing aloe vera that’s suitable for all skin types. The Embryolisse Lait-Crème can be used morning or night, whether as a skin-plumping makeup primer or a firming night cream. It can even be applied in a thick layer as an ultra-hydrating face mask to reveal a firm and supple glow.

Editor testing and review notes: “A makeup artist recommended this face cream to me as one of the best to use before makeup. It hydrates your skin just enough to make makeup go on evenly, but not too much that your foundation slips and slides throughout the day. The texture is silky and light — it melts down nearly instantly when you apply it.”

What reviewers say: “After about a week, I’m hooked. It really plumps up your skin and leaves a great base for foundation or concealer. I’m only using it as a makeup primer but it’s really great as a regular daily moisturizer as well. I have oily skin, and even though it’s an extremely rich formula, it hasn’t seemed to cause acne and doesn’t feel heavy.”

Price upon publish date of this article: $16

Courtesy of Amazon

Embryolisse Lait-Crème Concentré Face Cream $16 Buy Now At Amazon

CeraVe Hydrating Facial Cleanser

  • Best for: Sensitive skin, acne-prone skin
  • Special features: Climate Pledge Friendly
  • #2 Amazon Bestseller in Facial Cleansing Washes
  • Top-Quality Store Badge on Google: 4.5/5 stars

CeraVe’s Hydrating Facial Cleanser is a smooth, sensitive skin-friendly gel that actively removes dirt and impurities from the skin for squeaky-clean skin. It has 83,000 five-star reviews on Amazon, with reviewers expressing that the cleanser’s been a long-time staple in their skin care routine. The daily lotion-like facial cleanser is formulated with hyaluronic acid, ceramides, and glycerine that work to hydrate skin without stripping the face of essential moisture or leaving behind any greasy residue.

Editor testing and review notes: “Those with sensitive skin know that the wrong cleanser can make everything go haywire. When my skin is on the fritz, I go with this hydrating cleanser from CeraVe. One pump is plenty to remove my makeup and get rid of city grime without making my skin sting or turn red.”

What reviewers say: “This is the best hydrating cleanser I have found for the price! It doesn’t contain any fragrance and doesn’t leave your skin feeling tight. I enjoy that it has hyaluronic acid plus it is approved by the national eczema association which is a huge bonus for my dry/sensitive skin.”

Price upon publish date of this article: $14.57

Courtesy of Amazon

CeraVe Hydrating Facial Cleanser $17.99  $14.57 Buy Now At Amazon

L.A. Girl Pro Conceal HD Concealer

This creamy HD concealer from L.A. Girl is a high-quality bargain to add to your makeup stash. It comes in 30 shades, including peach, green, and lavender color correctors, as well as a bright white highlighting shade. It has crease-resistant, opaque coverage, with a blendable and buildable texture to cover everything from dark circles to acne spots. With over 23,000 five-star ratings and priced at just $5, this concealer is a must-have hidden gem.

Editor testing and review notes: “I’ve used this concealer for years and it’s never missing from my makeup bag. I love to use the peach color corrector under my eyes to conceal my stubborn dark circles. It blends so easily and lays thin enough to layer a brightening concealer on top for a wide-awake glow. I also utilize a darker shade as a liquid contour for added definition.”

What reviewers say: “I’ve been buying this product for about two years. There are a variety of color options to choose from. I recommend it because it is the ONLY concealer (among the ones I have tried) that has the ability to really completely cover my dark circles that were never concealable before. This, along with the low cost of the product, makes it irreplaceable. And I’ll keep buying it!”

Price upon publish date of this article: $4.95

Courtesy of Amazon

L.A. Girl Pro Conceal HD Concealer $4.95 Buy Now At Amazon

Physicians Formula Murumuru Butter Bronzer

  • Best for: Sensitive skin, combination skin
  • Amazon’s Choice
  • #2 Amazon Bestseller in Face Bronzers
  • Top-Quality Store Badge on Google: 4.5/5 stars

This smooth Butter Bronzer from Physician’s Formula is a TikTok favorite and went viral after Sofia Richie wore it for her wedding to create a super natural island glow. The soft-to-the-touch bronzing powder is blended with murumuru, cupuaçu, and tucumu, which deposits healthy fatty acids and pro-vitamins to actively hydrate and nourish the skin upon application. The hypoallergenic bronzer is specially designed for sensitive skin with natural ingredients, so you don’t have to worry about any irritation.

Editor testing and review notes: “This bronzer gives such a natural halo glow to the face. Like the name suggests, it’s a buttery-smooth powder and has a super fine shimmer. It’s a true bronzing finishing powder that adds a warm, sun-kissed effect to the face, rather than definition like a matte bronzer would. I even love to wash it over my eyelids as a soft brown eyeshadow. This product has a tropical, suncreen-like scent too, so keep that in mind if you’re sensitive to makeup with fragrance.”

What reviewers say: “I love this bronzer. It is not too pigmented, has just enough color without looking obvious and gives a subtle sun-kissed glow. It also has a pleasant beachy scent which I like.”

Price upon publish date of this article: $13.48

Courtesy of Amazon

Physicians Formula Murumuru Butter Bronzer $16.49  $13.48 Buy Now At Amazon

Nyx Professional Makeup Epic Wear Liquid Liner

  • Best for: Longwear
  • #22 Amazon Besteller in Eyeliners
  • Top-Quality Store Badge on Google: 4.5/5 stars

Nyx Professional Makeup is a reliable brand for affordable, high-quality makeup products and the Epic Wear Liquid Liner is no exception. It’s has a flexible brush application that applies a pitch-black liquid line — perfect for creating cat eyes or detailed definition to the eye. It dries to a clean matte finish and features reliable staying power that’s waterproof, budge-proof, and transfer proof. It even comes in an assortment of 11 color options, including metallic variations, to inspire an infinite amount of long-lasting looks.

Editor testing and review notes: “Over the years, I’ve mastered the art of winged eyeliner, so I can instantly tell when I’ve found a quality liquid liner. I prefer a brush applicator to create my flick, and the Nyx Epic Wear Liquid Liner has a super fine brush that makes precise detail quick and easy and a pitch-black formula for bold lines. The best feature of this product is how long it stays put. Whether I’m crying or caught in the rain, this stuff does not budge — in fact, it even requires a bit of elbow grease to remove at night. It’s great for all-day wear and especially holds up in hot, humid weather.”

What reviewers say: “Oh boy. First off, this product is absolutely waterproof, pigmented, and definitely long lasting. I did a test swap on my arms and it stayed on for 3 days — I had to get some micellar water (waterproof one) just to get it off! I love it and will definitely buy more once I run out and I think this would also be great for cosplayers or people in wet or hot climate areas.”

Price upon publish date of this article: $9.99

Courtesy of Amazon

Nyx Professional Makeup Epic Wear Liquid Liner $11  $9.99 Buy Now At Amazon

L’Oreal Paris Voluminous Original Mascara

  • Best for: Volumizing, thickening
  • Amazon’s Choice
  • #3 Amazon Bestseller in Mascara
  • Amazon Top-Quality Store Badge on Google: 4.5/5 stars

Few mascaras remain relevant like L’Oreal Paris’ Voluminous Original Mascara. Since launching in 1991, this matte gray tube has made appearances in the makeup bags of esteemed artists like Mario Dedivanovic. Its classic wand shape slightly tapers to a point to evenly coat the lash line with product, and smoothly extends lashes to a falsies-level length. Not only is the Voluminous Original Mascara one of the best drugstore volumizing mascaras, but it also comes with the added benefit of conditioning ingredients like panthenol and ceramides.

Editor testing and review notes: “I love how this mascara’s ultra-soft, densely-packed bristles grab lashes without too much handiwork required, and the slim wand makes it simple to target lashes on the inner and outer corners of your lash line. Because the bristles are so dense, we recommend wiggling the wand close to the lash line for an even, fully-fanned out result.”

What reviewers say: “I’ve been using this product for ages, but this is the first time I purchased it from Amazon. It’s perfect and delivered so quickly! My holy grail!”

Price upon publish date of this article: $8.98

Courtesy of Amazon

L’Oreal Paris Voluminous Original Mascara $10.99  $8.98 Buy Now At Amazon

E.l.f. Cosmetics Power Grip Primer

  • Best for: Longwear
  • Amazon’s Choice
  • #19 Amazon Bestseller in Makeup
  • Amazon Top-Quality Store Badge on Google: 4.5/5 stars

E.l.f. Cosmetics is an ultra-popular affordable makeup brand on TikTok with over 1.4 billion views. The Power Grip Primer shines for its cooling gel formula and soft focus smoothing effect. It has a unique gripping texture that holds makeup in place for hours with unparalleled staying power. It’s one of the best makeup primers for foundation, and it features hyaluronic acid that hydrates the skin on contact. With over 9,000 five-star Amazon ratings and such an affordable price tag, the E.l.f. Power Grip Primer is a must-try.

Editor testing and review notes: “For only $10, this primer delivers as much makeup-gripping power as some of the top prestige options on the market. The tacky texture secures your makeup in place no matter the weather, and prevents your foundation, eye makeup, and bronzer from budging even if you’re an eye-rubber or lean on your hand frequently. Best of all, it doesn’t feel overly sticky or suffocating on the skin.”

What reviewers say: “I wanted to see what all the excitement was about. I’m now a convert. I recently had one of the worst days of my life. I was sweating and crying and wiping my face all day. When the day finally calmed down, I got a chance to check my face. My makeup didn’t budge. Cannot recommend enough.”

Price upon publish date of this article: $9.99

Courtesy of Ulta Beauty

E.L.F. Power Grip Primer $9.99 Buy Now At Amazon

Braun Epilator Silk-épil 9 Flex 9-300 Beauty Trimmer Set

  • Special features: Interchangeable heads, waterproof, smooth skin lasts up to four weeks
  • Top-Quality Store Badge on Google: 4.5/5 stars

If you’re looking for a great bikini trimmer, this Braun set will have you covered. You can easily toggle between multiple attachments, like an epilator that removes hair from the root, a cleansing brush, trimmer, and two silicone massage pads. It’s 100 percent waterproof, so you can use it in and out of the shower.

What reviewers say: “I’ve heard about the benefits of epilating. I have trouble with razor burn and thick dark hair… until now! This is amazing. Only a few uses before the hair was much more thin which also made it look lighter! I live at the beach. This is AMAZING! just make sure to exfoliate often and moisturize to reduce any ingrown hairs. I LOVE not worrying about shaving. And now my teenager has tried it and she’s also addicted!”

Editor testing and review notes: “This epilator looks really intimidating, but it’s not nearly as anxiety-inducing as at-home waxing. I’ve been using this epilator for 16 months now, and it’s the easiest, fastest and most effective hair removal method for me. I’m a wimp when it comes to pain, so I use an ice cube wrapped in a paper towel to numb any sensitive area before I use it and rarely does my skin feel sore or irritated, but when I do, a few drops of jojoba oil and aloe vera gel does the trick.”

Price upon publish date of this article: $219.94

Courtesy of Amazon

Braun Epilator Silk-épil 9 Flex 9-300 Beauty Trimmer Set $219.94 Buy Now At Amazon

Elemis Dynamic Resurfacing Facial Pads

  • Best for: Dull skin
  • Top-Quality Store Badge on Google: 4.5/5 stars

These wipe-and-go Resurfacing Facial Pads from Elemis are a super convenient addition to a beauty regimen if you’re looking to target dark spots, large pores, or skin texture. The pads are dual-sided, with one being smooth and the other tufted, and work to gently buff away dead skin sells in one pass. They’re infused with lactic acid, probiotic ferment complex, and Tri-Enzyme Technology to both chemically and physically exfoliate the skin for an instant glow.

Editor testing and review notes: “I have sensitive, dry skin — while I love a resurfacing pad to clear away dead skin and dullness, many turn my face red. Not the case here! These pads work gently but effectively to give my skin a fresh feel, and make my makeup go on more seamlessly.”

What reviewers say: “I’ve noticed such a difference since using these exfoliating pads — I don’t break out as much and my skin looks well nourished and exfoliated. I’ve been using them twice a day. My skin already loves this product and it’s a huge part of my skincare now!”

Price upon publish date of this article: $64

Courtesy of Amazon

Elemis Dynamic Resurfacing Facial Pads $64 Buy Now At Amazon


Isle of Paradise Self Tanning Drops

  • Best for: Face tanning
  • Amazon’s Choice
  • #7 Amazon Bestseller in Body Self-Tanners
  • Top-Quality Store Badge on Google: 4.5/5 stars

No matter the season, sunscreen should be a non-negotiable in your skin care routine to protect your face from UV rays. The only problem is that you may miss out on sun-kissed skin, but Isle of Paradise Self Tanning Drops make it super easy to achieve a summertime glow year-round. You don’t have to fuss with streaky tanning mouses or overly orange tints, because this product comes in a serum-like formula that mixes with your daily moisturizer and melts into the skin just the same. It develops to a tan in just a few hours, and it’s infused with hydrating grapefruit, chia seed, and avocado oils. You can choose from three light, medium, and dark tones and control your level of glow with the handy dropper applicator.

Editor testing and review notes: “I first tried these Isle of Paradise drops last winter after my friend showed up to an outing with the most healthy, sun-kissed glow. I couldn’t quite place what she had done differently, until she started gushing about this product. I immediately ordered a bottle on Amazon and was impressed upon first use. It’s so easy to control the level of tan you want to achieve and looks incredibly natural — as if you just came back from vacation. It doesn’t fade in patches and seamlessly builds atop last week’s tint.”

What reviewers say: “These drops work great. I love that you can choose how many drops to put into your moisturizer so you can control the color. Haven’t had any issues with my face looking orange. Make sure to wash your hands really well after use or your hands will stain!”

Price upon publish date of this article: $27.55

Courtesy of Amazon

Isle of Paradise Self Tanning Drops $27.55 Buy Now At Amazon


Smart Ways to Shop Beauty Products on Amazon

  • Amazon bestseller lists: If you’re in the market for top-rated beauty products, but don’t know where to start, you can shop the general bestsellers in beauty and personal products page to discover hidden gems to add to your routine. There, you can add filters to narrow down your hunt and search by product type depending on your needs. 
  • Amazon badges: When you’re browsing Amazon for beauty buys, keep an eye out for badges that say “Amazon’s choice” or “bestseller” to find standout products across specific categories. These items will be top-rated with lots of customer reviews, so you can make informed decisions before you click “buy.” 
  • Amazon storefronts: Amazon allows influencers and tastemakers to provide recommendations on their favorite shoppable products through curated storefronts. Check to see if your favorite influencer has a storefront so you can browse their favorite products and order them for yourself in a matter of seconds.
  • Amazon Prime: Amazon Prime makes convenience and fast-shipping simple when shopping for beauty products, especially if you’re in need of a last-minute refill. Amazon Prime members can toggle the Prime button to find an assortment of product options that are eligible for speedy two-day shipping.
  • Amazon Luxury Store: Shopping the Amazon Luxury Store is a great way for beauty lovers to get their favorite prestige products from top-quality brands with the added perks of quick Amazon delivery.


What is Amazon Prime Big Deal Days?

Prime Big Deal Days is the fall installment of Amazon’s Prime Day 2023 sales extravaganza, occurring on October 10th and 11th. Amazon’s October Prime Day is an exclusive period that offers limited-time price drops on thousands of products across Amazon, including the best Amazon fashion and accessories, home essentials, top-rated tech, and everything in between. Prime Day only happens twice a year, with Big Deal Days being the last installment of 2023, so it’s an ideal time to stock up on vanity staples like makeup organizers, makeup brushes, travel hair straighteners, bath towels, body scrubs, and moisturizers for dry skin while prices are marked down. The best part? Amazon has rolled out markdowns ahead of the event, so you can jump on early deals on the best Amazon beauty products now. However, remember to snag them early because millions of shoppers will be monitoring the site and placing orders, just like you.


The Benefits of an Amazon Prime Membership

There are tons of perks that come with an Amazon Prime membership. Not only does it grant you access to guaranteed free and speedy shipping at the push of a button, it’s also your ticket to shopping all the makeup, hair care, and skin care sales during October’s Prime Big Deal Days. Of course, you can still purchase top-rated beauty products without that subscription, but you won’t get the special deal pricing. A Prime membership also grants you access to same-day delivery options and free delivery to Amazon lockers in your city whenever you want. If you’re not an Amazon Prime member and you want first-in-line access to daily discounts throughout the year, all you have to do is sign-up for a free Amazon Prime trial, which will last for 30 days starting from the day you submit the form.


How We Tested and Chose the Best Amazon Beauty Products

Since 1910, WWD — often referred to as “the fashion bible” — has been the leading industry voice of authority for senior executives in the global women’s and men’s fashion, retail and beauty communities, while also informing the consumer media that cover the market. Today, WWD’s breaking news and trend coverage continues to be a trustworthy resource for both fashion insiders and consumers alike. Our shopping editors continue to uphold WWD’s editorial standards and values with quality, expert-backed product selections.

Our editors curated the best Amazon beauty products from a wide assessment of the site’s top-selling products and thousands of Amazon reviews and ratings. We took into consideration a variety of skin types and tones, hair types, and standout formulations, as well as user-loved products featured on TikTok to make our selections for this comprehensive shopping guide. These Amazon recommendations are also based on extensive product testing by our own WWD editors, so you can feel confident about your next Amazon beauty buy. Learn more about us here.


Meet the Beauty Product Testers and Authors

Adam Mansuroglu is the Director of Commerce for WWD and Footwear News, overseeing shopping content for both sites. The Brooklyn-native has written and edited countless fashion and beauty stories for publications such as Cosmopolitan Magazine, Men’s Health Magazine, Out Magazine and more for over 12 years. Mansuroglu contributed his product testing notes to this guide of the best Amazon beauty products.

Claire Sullivan is the Senior Beauty and Lifestyle Commerce Editor for WWD and Footwear News. She’s spent over five years researching, reporting on, and writing about the beauty industry for publications like Martha Stewart Living, Martha Stewart Weddings, InStyle, and Byrdie. She’s tested hundreds of products during her time as a beauty editor, so she’s well-versed in selecting the products that work like magic. Sullivan updated this story with new products she tested.

Olivia Cigliano is a Commerce Writer & Producer at Footwear News and WWD where she writes shopping content across fashion, beauty, footwear, TikTok style trends, and more. Cigliano received her bachelor’s degree in journalism from Emerson College, and her byline can be found in publications including Elite Daily and CR Fashion Book. She is currently based in New York City. In her spare time, Olivia can be found scrolling the Amazon Beauty homepage for deals on viral products to upgrade her routines. She updated this story for the best Amazon beauty products in October 2023 with new product picks and additional intel on the upcoming Amazon Prime Big Deal Days.

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