Seattle Seahawks’ DK Metcalf Signs on as Lululemon Ambassador – WWD

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Lululemon is continuing to expand its ambassador roster with Seattle Seahawks wide receiver DK Metcalf signing on as the latest family member.

Metcalf joins NBA star Jordan Clarkson and NHL player Connor Bedard, tennis champion Leylah Fernandez and ultrarunner Camille Herron as faces of the brand.

Metcalf will be featured in Lululemon’s Get Into It campaign highlighting its ABC Pant. A television spot featuring Metcalf will debut nationally on Sunday during NFL games.

Outside of his performance on the field, Metcalf is an advocate for mental health in professional sports and he has become known for sharing his own personal wellness journey.

“I see both Lululemon and myself as one of one,” Metcalf said. “I want to be unique in all that I do, on and off the field. I know Lululemon will be a driving force for me.”

In addition to appearing in promotional materials for the company, Metcalf will work with Lululemon to test its training and lifestyle products. “I try to do things outside of the norm,” he added. “Good style is something that makes a person feel comfortable. Let your light shine and just be you.”

Metcalf broke the news of the partnership Friday on his Instagram and TikTok pages and he was also seen wearing the brand on Monday at MetLife stadium in East Rutherford, N.J., when the Seahawks played the New York Giants during Monday Night Football. The Seahawks won the game.

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