ON THE GO: Louis Vuitton’s latest ad campaign for its women’s collection is set to break in print publications Oct. 1. Images from the new campaign feature brand ambassadors Deepika Padukone, Elaine Zhong, HoYeon Jung and Léa Seydoux out and about in Paris, the city’s key sights in the background, wearing designs from the label’s fall 2023 collection.
With images shot by Ethan James Green and a movie by Quentin Saunier, the campaign is intended to channel a sense of adventure, with the house’s accessories playing a starring role.
In particular, the recently relaunched GO-14 bag is seen in a gray version slung across Jung’s shoulder as she poses on a bicycle on the Pont Alexandre III, the Seine in the background, or with Deepika Padukone on the roof of the Palais Galliera with the Eiffel Tower as the backdrop, her multicolored purse echoing the latticework of the edifice behind her.
A tribute to Vuitton’s master trunk-makers, reprising the cross-hatched “malletage” technique used inside the lids of its luggage, the GO-14 evokes one of women’s artistic director Nicolas Ghesquière’s first creations for Vuitton back in 2014. It was reissued earlier this year, featuring on the runway alongside the label’s fall 2023 collection in Paris in March, again in its first pre-fall catwalk show, staged in April in Seoul, and has been spotted sported by a number of celebrities in recent weeks.
Léa Seydoux and Elaine Zhong, meanwhile, showcase a house classic, the Capucines bag, a tribute to Vuitton’s first boutique, which opened in 1854 on the Rue Neuve-des-Capucines.