Alanui Taps Into Quiet Luxury Trend With Higher-end Knitwear Launch – WWD

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MILAN — Italian brand Alanui is offering its own take on quiet luxury by introducing “Alanui Finest,” a line intended to represent the pinnacle of its high-end knitwear.

Debuting with the fall 2023 collection, the focused range includes both men’s and women’s styles cut in classic silhouettes and crafted from an exclusive cashmere and silk blend. Featuring a cozy yet lightweight feel, all designs come in monochrome versions in classic colors, including black, midnight blue, dark gray and brown.

Putting a heightened attention on knitting techniques, the collection aims to enhance the brand’s proposition of versatile and easy-to-style pieces designed to stand the test of time.

“With this new collection, we wanted to expand our offering with impeccable attention on craftsmanship. We challenged ourselves, as well as our artisans, to explore new techniques, focusing on the selection of precious and unique yarns, stitches and fits to create couture-like knitted masterpieces,” said Alanui’s creative director Carlotta Oddi, who launched the brand with her brother Nicolò in 2016. 

“With this line, Alanui reveals its more sophisticated facet, but without forgetting the experimental approach and laid-back attitude that has always defined the brand,” added Oddi, revealing that this will be an ongoing project present in all the label’s upcoming collections, and not just the fall ones.

The Alanui Finest fall 2023 collection.

Courtesy of Alanui

A belted coat with a plush feel is among the highlights of the women’s proposition. The use of a cozy bouclé yarn crafted with English rib stitch — also employed for a turtleneck — enabled Oddi to obtain a honeycomb flat surface inside the items, while giving roundness to the pieces for an overall sense of comfort.

Featuring a ribbed finishing, a crewneck sweater crafted with a plain jersey stitch is also included, alongside one of the brand’s signature cardigans. Coming with fringed trims and a double belt, the latter is crafted from a lighter cashmere and silk yarn treated with a double Milano stitch, that was used also in relaxed pants. 

The Alanui Finest fall 2023 collection.

The Alanui Finest fall 2023 collection.

Courtesy of Alanui

The English rib-knitting technique defined the men’s styles, which encompassed a standout cardigan punctuated by horn buttons, a crewneck sweater cut with a loose fit and wide-leg cargo pants for an elevated take on the utility look.

Available at a selection of stores worldwide and on Alanui’s e-commerce alongside the main fall 2023 collection, the range is priced between 1,300 euros for sweaters and 4,250 euros for the coat. A series of accessories completes the collection, representing the entry price to the line, with beanies retailing at 350 euros; gloves at 420 euros, and scarves at 1,050 euros.

The Alanui Finest fall 2023 collection.

The Alanui Finest fall 2023 collection.

Courtesy of Alanui

The Alanui Finest line adds to the ever-growing world of the brand, which originally launched with a single product — the luxury belted cardigan with a boho-chic vibe that is still the jewel in the crown of the label’s offering and reinterpreted in new ways season after season. These comprise exquisite intarsia designs, which frequently telegraph Oddi’s escapist approach and evoke her seasonal traveling themes or mystical inspirations. 

Through the years, the label expanded to ready-to-wear, accessories, mini-me, pet and home lines. It also released different collaborations, ranging from The Rolling Stones and Looney Tunes to Sebago and Moon Boot, to name a few. 

The Alanui Finest launch follows the brand’s recent debut in eyewear, marked by a tie-up with Jacques Marie Mage on two limited-edition sunglasses, as reported.

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